Her Voice Blog

    Marketing Women Athletes

    Tuesday, Aug 21, 2012 Heather Ripley

    While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women's sports. A recent article in Fortune Magazine outlines this problem and some of the other issues surrounding the marketing of female athletes.

    Topics:
    gender marketing, empowering women, empowering girls, strong women, Knoxville PR Agency, Marketing to Women, know your audience, marketing tactics, empowered women, marketing strategies, PR

    Keeping Current when Marketing to Women

    Friday, May 11, 2012 Kelly Fletcher

    Topics:
    Marketing to Women, know your audience, marketing strategies, Smart Thoughts

    Marketing to Women, B2B

    Tuesday, Jul 12, 2011 Kelly Fletcher

    Did you know that female-owned businesses are the fastest-growing business segment in our economy today? According to She-conomy.com, thousands of businesses owned by women are starting up every day across the country. When it comes to B2B marketing, taking this into consideration is a smart move for anyone trying to maneuver this playing field.

    Topics:
    she-conomy.com, B2B marketing, Marketing to Women, marketing strategies

    Something to Sing About: FletcherPR in the News

    Tuesday, May 3, 2011 Kelly Fletcher

    Recently, I sat down with Knoxville News Sentinel reporter Carly Harrington to chat about marketing to women and some of the exciting new developments here at FletcherPR. Click here to read the full article. This is definitely an interesting time in the marketing world, with the onset of social media allowing for constant contact via platforms like Twitter, direct interactions with customers and the demand for engagement rather than just one-way communication.

    Topics:
    KNS, Knoxville News Sentinel, Her Heroes, Marketing to Women, marketing strategies, Something to Sing About!

    The Girlfriends Niche when Marketing to Women

    Sunday, Jan 23, 2011 Kelly Fletcher

    Our society and the practices we adhere to are constantly evolving with the times. With the advances in technology, everything seems to move at a quicker pace. Online dating has become as much or more popular than traditional methods and distance education via virtual classrooms now provide students with the same degrees they previously obtained only by physically attending courses. We want everything and we want it now. Curious about some song lyrics from the 80s? Google and many other search engines are only a couple of keystrokes and a click away. Can't decide what to have for dinner? From recipes to restaurants, the web is a seemingly unlimited resource for all our queries. One site that has gained popularity lately certainly appears to cover many bases when it comes to our questions. Girls Guide To...is a free online forum where members can post and answer each others' questions dealing with a wide range of topics, from self, love and health to college, finances and gadgets. Brette Borow is the president and founder of this venture, currently at 140k members and growing.

    Topics:
    Marketing to Women, marketing strategies, Social Media, girlfriends

    Logos are your Business when Marketing to Women

    Monday, Jan 10, 2011 Kelly Fletcher

    An organization's logo is a crucial part of its brand identification as well as an expression of what the company is all about. Great logos are the ones that we can immediately visualize even if we haven't seen them in awhile. The Nike Swoosh, NBC's Peacock, & Mercedes Benz symbol are just a few. Ideally, an organization should develop a fabulous logo and stick with it to achieve the maximum potential of being recognizable, but sometimes changes must be made. Maybe changing times and technology call for a logo's updating. Sometimes companies evolve beyond the image that their logos express. Other times it is a corporate merger or buyout that leads to a logo's alteration. No matter what leads to an organization changing its logo, the brand must make sure that it keeps the logo recognizable.

    Topics:
    brand identity, business logos, logo, know your audience, marketing tactics, marketing strategies

    Smart Thoughts....On Social Roles!

    Sunday, Jan 2, 2011 Kelly Fletcher

    All it takes is a few minutes scanning the marketing section at your local bookstore to become aware that the times, they are a' changing. In a field where everything was once black and white, there are now infinite shades of gray. Paco Underhill is one marketing expert who is taking notice of the differences between men and women when it comes to how and why they make purchasing decisions. Don't you want your business to be one of the ones he refers to here...and get there first?

    Topics:
    Marketing to Women, Paco Underhill, Why we buy, marketing strategies, Smart Thoughts, PR

    Public Relations & Marketing to Women: Past the Point of No Returns

    Monday, Dec 27, 2010 Kelly Fletcher

    Now that all the wrapping paper and ribbons have been cleared away (almost?), we are faced with the issue at hand: returning those gifts that a) didn't fit, b) didn't work or c) didn't thrill us. This can be a daunting process especially as many retailers have strict rules about returns. According to these findings, product returns cost manufacturers and retailers more than $100 billion each year.

    Topics:
    product returns, know your audience, holiday marketing, marketing tactics, marketing strategies

    Marketing to Women: Kay Jewelers & the NFL are A Winning Combination

    Monday, Dec 20, 2010 Kelly Fletcher

    Lots of things are synonymous with professional football, but sparkling jewelry probably isn't on that list. However, when millions of Americans tune in weekly to watch their favorite teams go head to head on the gridiron, national retailer Kay Jeweler's is front and center. The company returned this season to sponsor the NFL Network's Kay Jewelers Postgame Show featuring Rich Eisen, Deion Sanders and others. This move by Kay Jewelers is strategic in that it gives the company a chance to be in the spotlight. While it might seem strange because the majority of football viewers have always been predominantly male, there are several reasons why this is a smart marketing move.

    Topics:
    Marketing to Women, Kay Jewelers, marketing strategies, NFL

    Self-Gifting…A Rising Trend & Strategic way of marketing to women

    Monday, Dec 13, 2010 Kelly Fletcher

    Topics:
    retail industry, self-gifting, Marketing to Women, holiday marketing, marketing strategies, PR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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