From notepads to iPads and textbooks to Facebook, technology and the way we receive information is shaping the way companies execute efficient marketing strategies. In response to the introduction of the smart phone and the exponential growth of social media users, digital marketing has become a vital part of effective marketing tactics. With each new social media platform comes the decision for a company on whether it will use the platform towards advertising efforts or make it the source for sharing the company’s brand.
If 2016 was a person, it wouldn't be described as a manly year, or even a girly one at that. It would be a fiery, spunky woman. A woman who broke barriers, changed lives and ran the news with her brilliant marketing stunts. Here are some women who changed the game in 2016:
Still wearing your eating pants, sitting in your recliner and watching bowl games?
Not to worry – you don’t even have to break a sweat with these social media resolutions. You’re already multiscreening, so toggle your laptop, tablet, mobile and remote to shape up your social media profile for 2017.
What started as a call to go outside instead of to the malls on Black Friday has morphed into a rallying cry for people who are tired of having their Thanksgiving holidays defined by shopping. REI wants to create a new holiday tradition of heading outdoors instead of to the stores. This year, 600 organizations got more than 6 million people outside, according to the company. #OptOutside has officially grown beyond REI.
Color can be a powerful marketing and branding tool when used correctly, but how do you actually know when to use what color? This infographic, designed by Fletcher’s Creative Director Andrea Truan, reveals the strategy behind choosing the right color to complement your company’s brand identity.
Messaging, content, PR, branding, marketing: all of these different elements have one thing in common—they require writing. Whether you’re writing copy for an educational pamphlet, a blog post or a commercial script, it is important to use your words effectively.
We were honored Wednesday to have college students and recent graduates visit the team at Fletcher Marketing PR for our 2nd Annual Career Day.
Do you think you have what it takes to work for a PR agency? If you’re a recent graduate looking for a job in public relations, it is important to know what agencies are looking for in new hires. While that may differ depending on their needs and wants, there are some basic skills that will always be in demand.
In the world of marketing, being creative is a daily requirement. Staying creative, however, isn’t always easy. There are days you have writer’s block or your muse is simply gone. Looking for inspiration? Here are a few tricks to jumpstart your right brain!
Social media spending will increase to nearly 21 percent of marketing budgets in the next five years, according to a new survey released this week. In 2009, it was only 5.6 percent.