Her Voice Blog

    2017: The Year of Snapchat Marketing

    Tuesday, Jan 24, 2017 Abbie Jo Schlecter

    From notepads to iPads and textbooks to Facebook, technology and the way we receive information is shaping the way companies execute efficient marketing strategies. In response to the introduction of the smart phone and the exponential growth of social media users, digital marketing has become a vital part of effective marketing tactics. With each new social media platform comes the decision for a company on whether it will use the platform towards advertising efforts or make it the source for sharing the company’s brand.

    Topics:
    marketing, Social Media, Demographic, Trends

    Women Who "Won Marketing" in 2016

    Tuesday, Jan 10, 2017 Kaily Groover

    If 2016 was a person, it wouldn't be described as a manly year, or even a girly one at that. It would be a fiery, spunky woman. A woman who broke barriers, changed lives and ran the news with her brilliant marketing stunts. Here are some women who changed the game in 2016:

    Topics:
    women, marketing, Goals, Bravery

    Ring in the New Year With Five Social Media Resolutions

    Tuesday, Jan 3, 2017 Laura Mansfield

    Still wearing your eating pants, sitting in your recliner and watching bowl games?

    Not to worry – you don’t even have to break a sweat with these social media resolutions. You’re already multiscreening, so toggle your laptop, tablet, mobile and remote to shape up your social media profile for 2017. 

    Topics:
    marketing, Social Media, Tips, Goals

    REI Campaign is Pure Genius

    Monday, Dec 5, 2016 Laura Mansfield

    What started as a call to go outside instead of to the malls on Black Friday has morphed into a rallying cry for people who are tired of having their Thanksgiving holidays defined by shopping. REI wants to create a new holiday tradition of heading outdoors instead of to the stores. This year, 600 organizations got more than 6 million people outside, according to the company. #OptOutside has officially grown beyond REI.

    Topics:
    promotion, holiday marketing, marketing, campaign

    The Power of Color

    Friday, Nov 18, 2016 Abbie Jo Schlecter

    Color can be a powerful marketing and branding tool when used correctly, but how do you actually know when to use what color? This infographic, designed by Fletcher’s Creative Director Andrea Truan, reveals the strategy behind choosing the right color to complement your company’s brand identity.

    Topics:
    color, marketing, how to use color, visual communication

    3 tips to improve your writing

    Thursday, Jul 28, 2016 Chris Martin

    Messaging, content, PR, branding, marketing: all of these different elements have one thing in common—they require writing. Whether you’re writing copy for an educational pamphlet, a blog post or a commercial script, it is important to use your words effectively.

    Topics:
    messaging, public relations, marketing, writing

    Fletcher hosts Career Day for students, recent graduates

    Thursday, Jul 14, 2016 Fletcher Team

    We were honored Wednesday to have college students and recent graduates visit the team at Fletcher Marketing PR for our 2nd Annual Career Day.

    Topics:
    marketing, PR, Career Day

    What PR agencies are looking for in new hires

    Friday, Jun 24, 2016 Katie Stephens

    Do you think you have what it takes to work for a PR agency? If you’re a recent graduate looking for a job in public relations, it is important to know what agencies are looking for in new hires. While that may differ depending on their needs and wants, there are some basic skills that will always be in demand.

    Topics:
    public relations, marketing, new hire

    Mental block? Get your creative juices flowing

    Friday, Apr 29, 2016 Katie Stephens

    In the world of marketing, being creative is a daily requirement. Staying creative, however, isn’t always easy. There are days you have writer’s block or your muse is simply gone. Looking for inspiration? Here are a few tricks to jumpstart your right brain!

    Topics:
    creative inspiration, marketing, mental block

    Social media spending is on the rise

    Thursday, Feb 18, 2016 Carly Harrington

    Social media spending will increase to nearly 21 percent of marketing budgets in the next five years, according to a new survey released this week. In 2009, it was only 5.6 percent.

    Topics:
    social networks, marketing, Social Media, social media spending

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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