Her Voice Blog

    Marketing Curves to Women

    Thursday, Dec 27, 2012 Heather Ripley

    picture of Taylor Swift in bikini

    Topics:
    gender marketing, Knoxville, market segments, Curves, taylor swift, Marketing to Women, Nashville, Fashion, Atlanta

    Marketing to Women: Reaching Holiday Shoppers with Style

    Monday, Dec 6, 2010 Kelly Fletcher

    We’re definitely in the thick of the holiday shopping season, what with Black Friday and its newer counterpart, Cyber Monday having passed by a few weeks ago. No matter, it’s not too late to identify and reach consumers to boost those holiday sales. Thanks to a Retail Shopper Segmentation System by Experian Simmons, businesses can be more aware of who is shopping and therefore strategize on how to reach them. The market research finds shoppers to fall into the following 6 segments:

    Topics:
    public relations, Her Voice, Her Views, FletcherPR, market segments, Marketing to Women, know your audience, holiday marketing, shoppers, PR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

    Subscribe to Email Updates