Her Voice Blog

    Marketing Women Athletes

    Tuesday, Aug 21, 2012 Heather Ripley

    While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women's sports. A recent article in Fortune Magazine outlines this problem and some of the other issues surrounding the marketing of female athletes.

    Topics:
    gender marketing, empowering women, empowering girls, strong women, Knoxville PR Agency, Marketing to Women, know your audience, marketing tactics, empowered women, marketing strategies, PR

    @TheEllenShow Tailors Messages for Marketing to Women (& Men)

    Tuesday, Nov 1, 2011 Kelly Fletcher

    Have you heard of Dr. Pepper's new drink, marketed to men? Ellen shared the new commercial and then responded with one of her own. Gender marketing is no laughing matter, but just try to watch this without giggling!

    Topics:
    gender marketing, Dr. Pepper, Ellen DeGeneres, Knoxville PR Agency, Marketing to Women, sports drinks

    More from @BridgetBrennan, author of "Why She Buys"

    Friday, Oct 28, 2011 Kelly Fletcher

    We’ve mentioned Bridget Brennan and her wildly popular book “Why She Buys” here on the Her Voice blog before, in discussions about gender and its effects on consumer behavior as well as how friendships between women play a role in the shopping experience. Brennan recently spoke candidly about her thoughts and expanded on some of the ideas from her book.

    Topics:
    Bridget Brennan, female consumers, Knoxville PR Agency, Why She Buys, Marketing to Women, shopping

    She's SO Empowered: #MissRep Documentary via @OprahWinfreyNet

    Friday, Oct 21, 2011 Kelly Fletcher

    There's a new documentary about the representation of women in the media and it's really gotten people talking. The film, MissRepresentation, premiered on Oprah's OWN Network last night and attempts to shed some light on how the mainstream media portrays women and girls. Written and directed by Jennifer Siebel Newsom (pictured below with Gloria Steinem, Daphne Zuniga and Geena Davis), the film provides an up-close look at how women in positions of power are scrutinized by members of the media in ways that their male counterparts are not.

    Topics:
    empowering women, media stereotypes, MissRepresentation Documentary, OWN Network, empowering girls, strong women, Knoxville PR Agency, PR for Women

    TV's Portrayal of Public Relations

    Tuesday, Oct 18, 2011 Kelly Fletcher

    The workplace is a popular setting for some of today’s most beloved television shows (The Office, Law & Order, Gray’s Anatomy, and 30 Rock to name a few). From hospitals and police precincts to radio stations and automotive garages, just about every workplace imaginable has been used as a backdrop. There’s a new show on NBC called Free Agents that caught our attention because it’s a sit-com where the workplace happens to be an advertising & public relations agency.

    Topics:
    public relations perceptions, Knoxville PR Agency, Free Agents, TV portrayals of public relations, Hank Azaria

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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