Professional networking groups have been a popular tool for business growth for many years now, but the number of these types of groups that are specifically for women is definitely on the rise. These groups, born from the desire to help women learn from each other while building their businesses and careers, owe their popularity to the growing progress of women in the business world.
Recently, I sat down with Knoxville News Sentinel reporter Carly Harrington to chat about marketing to women and some of the exciting new developments here at FletcherPR. Click here to read the full article. This is definitely an interesting time in the marketing world, with the onset of social media allowing for constant contact via platforms like Twitter, direct interactions with customers and the demand for engagement rather than just one-way communication.