Her Voice Blog

    Marketing Women Athletes

    Tuesday, Aug 21, 2012 Heather Ripley

    While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women's sports. A recent article in Fortune Magazine outlines this problem and some of the other issues surrounding the marketing of female athletes.

    Topics:
    gender marketing, empowering women, empowering girls, strong women, Knoxville PR Agency, Marketing to Women, know your audience, marketing tactics, empowered women, marketing strategies, PR

    Keeping Current when Marketing to Women

    Friday, May 11, 2012 Kelly Fletcher

    Topics:
    Marketing to Women, know your audience, marketing strategies, Smart Thoughts

    Smart Thoughts from @sheconomy

    Friday, Sep 30, 2011 Kelly Fletcher

    Topics:
    Marketing to Women, know your audience, She-conomy

    Smart Thoughts: Women & Social Media

    Thursday, Mar 17, 2011 Kelly Fletcher
    link to full clip

    Topics:
    TED, gender & social media, Johanna Blakley, Marketing to Women, know your audience, Social Media

    Social Media Use in Small Businesses Marketing to Women

    Friday, Mar 4, 2011 Kelly Fletcher

    There's no question that social media is here to stay. If your small business (or large one for that matter) isn't using some form of social media to connect and engage with your audience, you're missing out. It's not too late to join the game, but if you are curious as to how other businesses are currently utilizing social media platforms, maybe the following graphic will help clarify things. Postling allows social media users to manage all accounts from one centralized platform. The data is only representative of Postling users, but it still paints a good picture of how things break down. "Because others are doing it" is not really an arguable reason for using social media. A better reason would be "because others are doing it well."

    Topics:
    small businesses, know your audience, Social Media

    Design by Gender and Marketing to Women

    Sunday, Feb 20, 2011 Kelly Fletcher

    There is no question that magazines geared to women are designed differently than those intended for a male audience. Among the many differences in men and women is how each gender views visual design and responds to it accordingly. This is especially important to understand when it comes to designing websites. All the great information in the world isn't going to get read by anybody if it isn't presented in a way that is first visually appealing.

    Topics:
    gender, website design, know your audience

    For the Sake of Social Media Marketing to Women

    Friday, Feb 11, 2011 Kelly Fletcher

    PRSA (Public Relations Society of America) released its new social media policy this week with the hopes that it will offer a unified voice to govern the organization's social media efforts. The entire world is buzzing over the use of social media these days, from organizing protests in Egypt to what Ashton Kutcher had for lunch.

    Topics:
    Scott Stratten, UnMarketing, engage, PRSA, know your audience, twitter, Social Media

    Smart Thoughts....on Social Media!

    Friday, Jan 14, 2011 Kelly Fletcher

    "We don't have a choice whether

    we DO social media, the question

    is how well we do it"

    -Erik Qualman

    (Social Media Guru & Author)

    Topics:
    know your audience, marketing tactics, campaign, Social Media, Smart Thoughts

    Logos are your Business when Marketing to Women

    Monday, Jan 10, 2011 Kelly Fletcher

    An organization's logo is a crucial part of its brand identification as well as an expression of what the company is all about. Great logos are the ones that we can immediately visualize even if we haven't seen them in awhile. The Nike Swoosh, NBC's Peacock, & Mercedes Benz symbol are just a few. Ideally, an organization should develop a fabulous logo and stick with it to achieve the maximum potential of being recognizable, but sometimes changes must be made. Maybe changing times and technology call for a logo's updating. Sometimes companies evolve beyond the image that their logos express. Other times it is a corporate merger or buyout that leads to a logo's alteration. No matter what leads to an organization changing its logo, the brand must make sure that it keeps the logo recognizable.

    Topics:
    brand identity, business logos, logo, know your audience, marketing tactics, marketing strategies

    Public Relations & Marketing to Women: Past the Point of No Returns

    Monday, Dec 27, 2010 Kelly Fletcher

    Now that all the wrapping paper and ribbons have been cleared away (almost?), we are faced with the issue at hand: returning those gifts that a) didn't fit, b) didn't work or c) didn't thrill us. This can be a daunting process especially as many retailers have strict rules about returns. According to these findings, product returns cost manufacturers and retailers more than $100 billion each year.

    Topics:
    product returns, know your audience, holiday marketing, marketing tactics, marketing strategies

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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