Her Voice Blog

    Fletcher CEO shares entrepreneurial journey with YEA students

    Friday, Jan 22, 2016 Kelly Fletcher

    An expandable golf putter for growing kids. A multifunctional back seat table for vehicles. A nonprofit to help support Title IX schools.

    These are among some of the business ideas coming out of Knoxville’s inaugural class of the Young Entrepreneurs Academy, or YEA!, a year-long program that teaches middle and high school students how to start and run their own original businesses.

    Topics:
    Kelly Fletcher, public relations, marketing, entrepreneurs

    Cityview profiles CEO Kelly Fletcher

    Friday, Jan 8, 2016 Carly Harrington

    It was a passion for communications, especially toward women, that helped shape and grow the business Kelly Fletcher started nine years ago.

    Her hard work and dedication to the craft has resulted in a flourishing company in downtown Knoxville that was recently spotlighted in the latest edition of Cityview. The magazine profiled six successful East Tennessee women entrepreneurs, who started and head up their own communications firm.

    Topics:
    Kelly Fletcher, women entrepreneurs, Cityview Magazine

    5 rules for marketing to women

    Friday, Sep 25, 2015 Kelly Fletcher

    When it comes to marketing, many companies and organizations fail to recognize the vast influence of female consumers, or worse yet, classify women as a ‘niche’ market. Not only do women control approximately 85% of purchasing decisions in the U.S., they are increasingly populating the ranks of management; thereby impacting decisions in the B2B environment as well.

    Topics:
    Kelly Fletcher, mobile, Marketing to Women, marketing, influence, Social Media

    When to pay for a sponsored blog post — A quick reference guide

    Monday, Sep 21, 2015 Kelly Fletcher

    Clients often ask us when paying a blogger for placement is appropriate, and my answer is — it depends. The landscape has changed dramatically over the past 2-3 years with more and more bloggers demanding fees or free merchandise in exchange for writing about your product or service. Bloggers can be a powerful tool in your media outreach arsenal if you have clear objectives and know what you want to accomplish.

    Topics:
    Kelly Fletcher, Blogging, blogger campaigns, sponsored posts, marketing

    3 reasons blogger campaigns work when marketing to women

    Thursday, Sep 3, 2015 Kelly Fletcher

    We recently attended the BlogHER conference in New York City and were surrounded by social influencers like Gwyneth Paltrow (check out her blog, GOOP), and Christy Turlington Burns (check out her non-profit, Every Mother Counts).

    Topics:
    Kelly Fletcher, Blogging, blogHER, shareability, permission to buy, content curation, Marketing to Women, marketing

    Fletcher Hires Trifiro to Open Atlanta Office

    Thursday, Sep 25, 2014 Kelly Fletcher

    We’re excited to welcome veteran Atlanta businesswoman, Melissa Trifiro, to the Fletcher team! Melissa joined Fletcher to head our new Atlanta office. She joins us from Mace North America, where she was tasked with opening their first office in North America and brought on Porsche as their first major client.

    Topics:
    Kelly Fletcher

    Headed to Charlotte, NC to Present at Regional PRSA Conference

    Wednesday, Apr 9, 2014 Kelly Fletcher

    I’m excited to hit the road with my colleagues, Cheryl Ball, APR, and Chris Martin, Account Manager, to present at the Public Relations Society of America Southeast District Conference in Charlotte, N.C., on Thurs., April 10.

    Topics:
    Kelly Fletcher, Charlotte, public relations, PRSA, Marketing to Women, marketing pr, Regional PRSA Conference

    FletcherPR & JTV Roll into Charleston Fashion Week

    Tuesday, Mar 18, 2014 Kelly Fletcher

    Whew! It’s going to be a whirlwind week. I’m in beautiful Charleston, SC for the South’s premiere fashion event, Charleston Fashion Week. FletcherPR's long-time client, Jewelry Television (JTV) is here to launch their new brand, ‘Jewelry Love,’ and we’re here to ensure they get mega media coverage. We’re also working with a new client-- Charleston Fashion Week, the event itself-- to help attract more national media attention.

    Topics:
    Kelly Fletcher, Charleston Fashion Week, Jewelry Television, FletcherPR

    Three Reasons 'Sparkle' by Richard Simmons Resonates with Women

    Monday, Sep 9, 2013 Kelly Fletcher
    Richard Simmons and Kelly Fletcher take a stroll through the JTV parking lot.

    Topics:
    Kelly Fletcher, Jewelry Television, Marketing to Women, Fashion

    Marketing to Women via the Power of Media

    Tuesday, Jun 25, 2013 Kelly Fletcher

    Staff from FletcherPR were at the Waldorf Towers in NYC last week meeting with jewelry and accessory editors from major magazines, websites and blogs. This effort is part of the “Jewelry For Your Life” campaign that we conceptualized and are executing for my former employer and long-time client, Jewelry Television (JTV).

    Topics:
    Kelly Fletcher, New York, Jewelry Television, Marketing to Women

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about how to improve your marketing efforts when it comes to: 

    • Marketing to Women
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    • Social Media
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    • And Other Marketing-related Topics

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