Her Voice Blog

    Jewelry Television Leaves Its Mark on the Big Apple

    Wednesday, Dec 17, 2014 Abbigail
    L to R: David Zyla (author & Emmy Award winner), Abbigail Christensen, Jaclyn Bassett, Jade McCampbell, Kelsey Wilson, Jill Johnson, Lisa Payne, Kate Stone, Cheryl Ball

    Topics:
    women, event, jewelry preview, New York, 2015 preview, public relations, 2015, Jewelry Television, cocktail rings, fashion trends, JTV, What's Trending, marketing, campaign, Fashion

    JTV’s New App offers a Seamless Shopping Experience in its marketing to women

    Friday, Dec 17, 2010 Kelly Fletcher

    At least 1 out of every 4 Americans owns a smartphone and this number is only going up. Half of all Americans will likely have a smartphone by Dec. 2011 and the development is greatly changing the way that individuals shop and interact with retailers. Market research has identified a group known as mobile shopping warriors…in other words “hyper-connected individuals” who will account for 28 percent of The National Retail Federation’s consumer projections for holiday shopping. This means that over $125 million in purchases will be completed via mobile devices.

    Topics:
    women, smartphone, public relations, Her Views, Jewelry Television, Marketing to Women, JTV, smartphone app, Smart Thoughts, PR

    Jewelry Television Host Getting Some Extra Screen Time for Marketing to Women

    Monday, Sep 27, 2010 Kelly Fletcher

    Topics:
    Kelly Fletcher, CBS, public relations, The Amazing Race, She's SO Empowered!, Brook Roberts, Jewelry Television, FletcherPR, Marketing to Women, JTV

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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