Her Voice Blog

    Rock Star Designer Contest: Your Chance to be Discovered

    Wednesday, Apr 8, 2015 Abbigail

    We live in a modern world where the every-man has a chance to taste the proverbial piece of pie. With shows like Shark Tank or America’s Next Top Model, people bare all in front of the nation to prove they have what it takes to be the next big thing. Now, Jewelry Television (JTV) is offering an opportunity for jewelry designers to land their big break.

    Topics:
    Knoxville, contest, Jewelry Television, jewelry

    First Friday Fundraising

    Tuesday, Mar 3, 2015 Abbigail

    Who doesn’t love a good First Friday event? Join us downtown this Friday, March 6 to help raise funds for “Team Mandy” as Mandy Bradshaw participates in Star 102.1’s Dancing with the Knoxville Stars East Tennessee Children’s Hospital fundraiser.

    Topics:
    Knoxville, Dancing with the Stars, Jewelry Television, East Tennessee Children's Hospital, First Friday, Star 102.1, Mandy Bradshaw

    Jewelry Television Leaves Its Mark on the Big Apple

    Wednesday, Dec 17, 2014 Abbigail
    L to R: David Zyla (author & Emmy Award winner), Abbigail Christensen, Jaclyn Bassett, Jade McCampbell, Kelsey Wilson, Jill Johnson, Lisa Payne, Kate Stone, Cheryl Ball

    Topics:
    women, event, jewelry preview, New York, 2015 preview, public relations, 2015, Jewelry Television, cocktail rings, fashion trends, JTV, What's Trending, marketing, campaign, Fashion

    FletcherPR & JTV Roll into Charleston Fashion Week

    Tuesday, Mar 18, 2014 Kelly Fletcher

    Whew! It’s going to be a whirlwind week. I’m in beautiful Charleston, SC for the South’s premiere fashion event, Charleston Fashion Week. FletcherPR's long-time client, Jewelry Television (JTV) is here to launch their new brand, ‘Jewelry Love,’ and we’re here to ensure they get mega media coverage. We’re also working with a new client-- Charleston Fashion Week, the event itself-- to help attract more national media attention.

    Topics:
    Kelly Fletcher, Charleston Fashion Week, Jewelry Television, FletcherPR

    Three Reasons 'Sparkle' by Richard Simmons Resonates with Women

    Monday, Sep 9, 2013 Kelly Fletcher
    Richard Simmons and Kelly Fletcher take a stroll through the JTV parking lot.

    Topics:
    Kelly Fletcher, Jewelry Television, Marketing to Women, Fashion

    Marketing to Women via the Power of Media

    Tuesday, Jun 25, 2013 Kelly Fletcher

    Staff from FletcherPR were at the Waldorf Towers in NYC last week meeting with jewelry and accessory editors from major magazines, websites and blogs. This effort is part of the “Jewelry For Your Life” campaign that we conceptualized and are executing for my former employer and long-time client, Jewelry Television (JTV).

    Topics:
    Kelly Fletcher, New York, Jewelry Television, Marketing to Women

    JTV’s New App offers a Seamless Shopping Experience in its marketing to women

    Friday, Dec 17, 2010 Kelly Fletcher

    At least 1 out of every 4 Americans owns a smartphone and this number is only going up. Half of all Americans will likely have a smartphone by Dec. 2011 and the development is greatly changing the way that individuals shop and interact with retailers. Market research has identified a group known as mobile shopping warriors…in other words “hyper-connected individuals” who will account for 28 percent of The National Retail Federation’s consumer projections for holiday shopping. This means that over $125 million in purchases will be completed via mobile devices.

    Topics:
    women, smartphone, public relations, Her Views, Jewelry Television, Marketing to Women, JTV, smartphone app, Smart Thoughts, PR

    Jewelry Television Host Getting Some Extra Screen Time for Marketing to Women

    Monday, Sep 27, 2010 Kelly Fletcher

    Topics:
    Kelly Fletcher, CBS, public relations, The Amazing Race, She's SO Empowered!, Brook Roberts, Jewelry Television, FletcherPR, Marketing to Women, JTV

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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