Her Voice Blog

    First Friday Fundraising

    Tuesday, Mar 3, 2015 Abbigail

    Who doesn’t love a good First Friday event? Join us downtown this Friday, March 6 to help raise funds for “Team Mandy” as Mandy Bradshaw participates in Star 102.1’s Dancing with the Knoxville Stars East Tennessee Children’s Hospital fundraiser.

    Topics:
    MarketingPR, In the News, Fletcher Features

    Football Advertising Fever

    Monday, Feb 9, 2015 Melissa

    Who DIDN’T watch the game last week? International Business Times reported that an average of 114.4 million people viewed NBC’s Sunday broadcast per minute! And although seeing the best two football teams in America confront one another isn't often considered the place for 'softies', the ads featured last week certainly appealed to the 'softer' side of our emotions.

    Topics:
    Branding, Marketing to Women, MarketingPR, In the News

    The #Bendgate Debacle

    Tuesday, Oct 14, 2014 Abbigail

    I love how the advancement of technology and social media has allowed the quick wit of some brands to shine. From Oreo’s dastardly quick tweet post-football blackout to the #BendGate debacle, brands are showing their comedic chops.

    And many of these brands aren’t even phone brands. It makes sense that Samsung and HTC would make jabs about Apple’s unintentional phone design flaw in comparison to their phones’ intentional design. But who would have thought Dockers or even Heineken would get in on the conversation?

    Dockers showed their Apple support by donning “Dockers ON-THE-GO” with a hidden security pocket just for the iPhone 6. There’s no sitting on or bending phones with these khakis.

    Utilizing the trending hashtag “BendGate”, Heineken showed a little sarcastic sympathy for the brand by stating it happens to them all the time.

    One of the funniest responses I’ve seen came from Slim Jim. Take a look.

    For more brand trolls, head on over to this Mashable article or check out #BendGate on Facebook, Twitter or Instagram. What are some of your favorite #BendGate brand responses?

    Topics:
    MarketingPR, In the News

    Domestic violence, the NFL and marketing to women

    Wednesday, Sep 10, 2014 Chris Martin
    Janay Rice, Ray Rice's wife, has been outspoken in defense of her husband

    Topics:
    In the News

    Is the Ice Bucket Challenge the best social media campaign ever?

    Friday, Aug 22, 2014 Chris Martin


    If you haven’t heard about the Ice Bucket Challenge, then you must live completely off the grid. The viral sensation has become pervasive throughout the news and social media, and its reach is truly remarkable, sparking participation from everyday people, celebrities, athletes and even former Presidents of the United States.

    Topics:
    MarketingPR, In the News

    Nordstrom: Empowers-it-Forward with Girls

    Thursday, Aug 14, 2014 Lisa Bamfored

    Nordstrom has announced its first-ever private label give-back brand, Treasure&Bond, which will give 5% of its net profits to nonprofit organizations that are missioned with empowering girls and women. I love seeing such a respected retail brand making such a beautifully bold statement. Better yet, I love how a brand that is recognized for showcasing quality fashion trends is perhaps now setting a trend for other retailers to empower-it-forward with young girls and women.

    Topics:
    Marketing to Women, MarketingPR, In the News

    Is Miley Cyrus a genius marketer?

    Thursday, Oct 10, 2013 Chris Martin

    Topics:
    MarketingPR, In the News

    Zaggora HotPants Markets Burning More Calories to Women

    Thursday, Sep 5, 2013 Cheryl Ball

    Some say it is the hottest new trend in fitness and fashion. These HotPants claim to elevate your temperature while wearing them. It is not a new fact that the hotter you get, the more calories you burn.

    Topics:
    Marketing to Women, MarketingPR, In the News

    Angelina Jolie: She’s So Empowered!

    Wednesday, May 15, 2013 Kelly Fletcher

    I was never a fan of Angelina Jolie. Until today. By sharing the story of her decision to take control of her health and opt for a double mastectomy, she has done a great service to women. As a woman whose entire career relies on beauty and the vitality of youth, Angelina has proven that she has substance and depth far greater than I’ve ever given her credit for.

    We salute you, Angelina. Thank you for empowering women everywhere. http://omg.yahoo.com/blogs/celeb-news/angelina-jolie-reveals-preventative-double-mastectomy-064002088.html

    Note: For more information on BRCA1 and BRCA2 genetic testing visit http://ww5.komen.org/BreastCancer/GeneMutationsampGeneticTesting.html.

    Topics:
    Marketing to Women, MarketingPR, In the News

    The Power of Social Media: How One Tweet Crashed the Stock Market

    Friday, Apr 26, 2013 Chris Martin

    We’ve all heard the phrase “loose lips sink ships” before. Now the phrase “loose tweets sink markets” can be coined, as long as you don’t mind if your idioms don’t rhyme.

    On Tuesday, Apr. 24, the Syrian Electronic Army hacked the Associated Press’s official Twitter account. The hacker group then tweeted there had been an explosion at the White House and President Barack Obama had been injured in the blast.

    Aside from stirring up panic among the AP’s massive online audience (the AP has more than 1 million Twitter followers), it also created hysteria at the New York Stock Exchange. The NYSE streams certain Twitter feeds across electronic banners on the trading floor, and you guessed it, the AP is one of those accounts the exchange broadcasts. After Wall Street traders got a glimpse at the offending tweet, a massive sell-off occurred, creating what is often referred to as a “flash crash.”

    The Dow Jones Industrial Average dropped more than 130 points, nearly one percent, over the span of two minutes. Six minutes later, the Dow had gained back nearly all that lost value. Another major index, The S&P 500, lost $121 billion dollars in value during this flash crash.

    The stock market is known for experiencing wild swings, but these typically occur over the course of days, weeks or months. It is very unusual for such a large drop (or gain for that matter) to happen in the span of just a few minutes.

    This incident demonstrates the power of social media. One fake tweet was able to move the entire stock market and cause people to react in such drastic fashion. Nearly 9 million shares of Dow stocks were traded during that dip. Let this incident serve as a demonstration of the power of social media.

    Topics:
    Marketing to Women, MarketingPR, In the News

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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