Her Voice Blog

    The Power of Color

    Friday, Nov 18, 2016 Abbie Jo Schlecter

    Color can be a powerful marketing and branding tool when used correctly, but how do you actually know when to use what color? This infographic, designed by Fletcher’s Creative Director Andrea Truan, reveals the strategy behind choosing the right color to complement your company’s brand identity.

    Topics:
    color, marketing, how to use color, visual communication

    How does color affect marketing to women?

    Friday, Sep 4, 2015 Andrea Truan

    Color is one of the most powerful branding tools due to its ability to evoke emotions across a broad spectrum of consumers. Since color can arouse different emotions, choosing the colors that resonate best with your consumer takes an educated and scientific approach. Extensive research has gone into figuring out how people react to color on an emotional and even physical level. For instance, viewing the color green will lower a person’s blood pressure.

    Topics:
    building your brand, Marketing to Women, color, graphic design, how to use color

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about how to improve your marketing efforts when it comes to: 

    • Marketing to Women
    • Content Marketing
    • Public Relations
    • Social Media
    • Blogging
    • And Other Marketing-related Topics

    Subscribe to Email Updates

    Posts by Topic

    see all