Her Voice Blog

    REI Campaign is Pure Genius

    Monday, Dec 5, 2016 Laura Mansfield

    What started as a call to go outside instead of to the malls on Black Friday has morphed into a rallying cry for people who are tired of having their Thanksgiving holidays defined by shopping. REI wants to create a new holiday tradition of heading outdoors instead of to the stores. This year, 600 organizations got more than 6 million people outside, according to the company. #OptOutside has officially grown beyond REI.

    Topics:
    promotion, holiday marketing, marketing, campaign

    Public Relations & Marketing to Women: Past the Point of No Returns

    Monday, Dec 27, 2010 Kelly Fletcher

    Now that all the wrapping paper and ribbons have been cleared away (almost?), we are faced with the issue at hand: returning those gifts that a) didn't fit, b) didn't work or c) didn't thrill us. This can be a daunting process especially as many retailers have strict rules about returns. According to these findings, product returns cost manufacturers and retailers more than $100 billion each year.

    Topics:
    Kelly Fletcher, public relations, Her Voice, Her Views, product returns, FletcherPR, know your audience, holiday marketing, marketing tactics, marketing strategies

    Self-Gifting…A Rising Trend & Strategic way of marketing to women

    Monday, Dec 13, 2010 Kelly Fletcher

    Topics:
    public relations, retail industry, Her Views, self-gifting, FletcherPR, Marketing to Women, holiday marketing, marketing strategies, PR

    Marketing to Women: Reaching Holiday Shoppers with Style

    Monday, Dec 6, 2010 Kelly Fletcher

    We’re definitely in the thick of the holiday shopping season, what with Black Friday and its newer counterpart, Cyber Monday having passed by a few weeks ago. No matter, it’s not too late to identify and reach consumers to boost those holiday sales. Thanks to a Retail Shopper Segmentation System by Experian Simmons, businesses can be more aware of who is shopping and therefore strategize on how to reach them. The market research finds shoppers to fall into the following 6 segments:

    Topics:
    public relations, Her Voice, Her Views, FletcherPR, market segments, Marketing to Women, know your audience, holiday marketing, shoppers, PR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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