Her Voice Blog

    Marketing Women Athletes

    Tuesday, Aug 21, 2012 Heather Ripley

    While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women's sports. A recent article in Fortune Magazine outlines this problem and some of the other issues surrounding the marketing of female athletes.

    Topics:
    gender marketing, women, Kelly Fletcher, empowering women, public relations, Her Voice, empowering girls, strong women, Knoxville PR Agency, FletcherPR, Marketing to Women, know your audience, marketing tactics, empowered women, marketing strategies, PR

    Keeping Current when Marketing to Women

    Friday, May 11, 2012 Kelly Fletcher

    Topics:
    women, Her Voice, Her Views, FletcherPR, Marketing to Women, know your audience, marketing strategies, Smart Thoughts

    Smart Thoughts from @sheconomy

    Friday, Sep 30, 2011 Kelly Fletcher

    Topics:
    public relations, Her Voice, FletcherPR, Marketing to Women, know your audience, She-conomy

    Girl Scouts Rock in Chicago!

    Friday, May 13, 2011 Kelly Fletcher

    We’re really excited here on the blog today because Girl Scouts Rock! Powered by Roland is sweeping its way across the country, stopping in the Windy City for a workshop tomorrow. Just one in a series of workshops, the events are designed to inspire and empower girls through music.

    Topics:
    events, Girl Scouts, Her Voice, Chicago, FletcherPR, music education, Roland US, Girl Scouts Rock!, campaign

    Something to Sing About: FletcherPR in the News

    Tuesday, May 3, 2011 Kelly Fletcher

    Recently, I sat down with Knoxville News Sentinel reporter Carly Harrington to chat about marketing to women and some of the exciting new developments here at FletcherPR. Click here to read the full article. This is definitely an interesting time in the marketing world, with the onset of social media allowing for constant contact via platforms like Twitter, direct interactions with customers and the demand for engagement rather than just one-way communication.

    Topics:
    women, Kelly Fletcher, KNS, Knoxville News Sentinel, public relations, Her Voice, FletcherPR, Her Heroes, Marketing to Women, marketing strategies, Something to Sing About!

    She's SO Empowered: Charlotte Caffey

    Friday, Apr 22, 2011 Kelly Fletcher

    There are many musicians working in the music industry, but very few reach icon status. In fact, when Go-Go's guitarist Charlotte Caffey wrote "We Got the Beat" she probably didn't realize just how beloved her song would become. Today's post honors Charlotte because we think she's SO Empowered, but it also coincides with National Girl Scout Leader Day, which is fitting because of Charlotte’s contribution to the Girl Scouts Rock! Powered by Roland initiative we blogged about here.

    Topics:
    women, events, Girl Scouts, public relations, Her Voice, FletcherPR, music education, Her Heroes, Girl Scouts Rock!

    Girl Scouts Rock! Powered by Roland

    Monday, Apr 4, 2011 Kelly Fletcher

    It’s no secret here at FletcherPR we think girls rock! This is why we’re so excited to be working with Girl Scouts of America and the Roland Corporation U.S. on a fabulous new initiative, Girl Scouts Rock! Powered by Roland. The project, which recently kicked off in Los Angeles, involves a series of interactive workshops that puts musical instruments into the hands of Girl Scouts ages 8-14 and offer them new opportunities to learn about music, while making some of their own at the same time.

    The star-studded premiere workshop included none other than girl rocker Charlotte Caffey, of the groundbreaking all-female rock band, the Go-Go’s. As a female singer/songwriter and mother of a 16-year-old daughter, Caffey was happy to get involved with the project to help provide young girls a greater access to music and music education. Girls and moms alike jammed out to the Rockin' Roland Girls Band rendition of We Got The Beat while Caffey cheered them on. Also in attendance was Disney darling Shelby Spalione, previous lead singer of the all-girl teen rock band KSM and former Girl Scout. Spalione, who says she was inspired by the Go-Go’s, performed for the workshop participants and met many of them as well.

    The high-energy project goes on the road this month, crossing the country for workshops to be held in Chicago, New York and Miami. In a recent Billboard Magazine article, Roland U.S. president Chris Bristol states “I want to give young girls a positive, hands-on experience playing musical instruments and making their own music.” The goal of the initiative is to empower young girls through music, while offering them the chance to learn something too.

    With the budget cuts schools are facing these days, music programs get pushed further and further to the bottom of the priority list. Having majored in music and worked in the area of performing arts, I know the extent to which music can have a positive impact on peoples’ lives. Seeing the smiles on the Girl Scouts’ faces as they were jumping up and down, getting excited about music brought tears to my eyes. We believe this initiative will have life-long benefits for the Girl Scouts involved and we are so thrilled to be part of it!

    Topics:
    Kelly Fletcher, empowering women, events, music, Girl Scouts, public relations, Her Voice, Girls Rock, FletcherPR, Her Heroes, Marketing to Women, Roland U.S.

    A Rising Star who knows a thing or two about marketing to women

    Thursday, Mar 31, 2011 Kelly Fletcher

    Topics:
    women, Kelly Fletcher, makeup tutorial, Her Voice, cute video of 5-year-old-girl, FletcherPR

    She's SO Empowered: Keisher McLeod-Wells

    Tuesday, Mar 29, 2011 Kelly Fletcher

    Here at FletcherPR, we’re all about celebrating women and their achievements and today’s blog post honors a woman currently fighting to reach the top of her field. Keisher McLeod-Wells is a female boxer causing folks to reconsider their perceptions of this profession. Nicknamed Fire, 33 year-old McLeod-Wells is training to be a super-flyweight champion at Gleason’s Gym in Brooklyn, NY.

    Topics:
    women, Kelly Fletcher, Her Voice, role-models, She's SO Empowered!, FletcherPR, empowered women

    An Old Boyfriend gets a New Look

    Tuesday, Mar 22, 2011 Kelly Fletcher

    Many of the celebrities and personalities marketed to young girls are also young, ranging from pre-teen to early 20s. Some find it difficult to make the transition from teen idol to adult while maintaining popularity. However there is a certain 52-year old who is as beloved today as when she was 16…Barbie.

    Topics:
    women, Kelly Fletcher, Her Voice, Barbie, FletcherPR, Marketing to Women, Ken's new look, connecting with female audience, campaign, Mattel

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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