Her Voice Blog

    Eat Play Live Tackles Food Access in Knox County

    Wednesday, Apr 24, 2013 Cheryl Ball

    At FletcherPR, we are so excited to be working with the Knox County Health Department. One project we are right in the middle of is addressing how leadership, environment and business all impact our overall community health.

    Topics:
    Knoxville, Philanthropy, Her Happenings, Marketing to Women, Cheryl Ball

    Marketing on Women: Using Bodies as Billboards

    Tuesday, Feb 26, 2013 Chris Martin

    The history of marketing is filled with some bizarre tactics and ploys, from the Oscar Meyer Weiner mobile to websites paying people to get tattoos of their logos.

    Well, add another one to the list. Reminiscent of the stories one would hear in the late 90s or early 2000s about internet startups exchanging money for tattoos, there’s a new ad space available in Japan — the thighs of young women.

    Unlike the “skinvertising” of the dot-com era, these advertisements aren’t permanent. Instead, girls wear temporary tattoos on their thighs, while presumably wearing shorts or a skirt, in exchange for a little bit of cash. These women earn between $13 and $130 to expose their branded skin for a minimum of eight hours, in addition to posting photos on social media.

    It would seem as though this type of ploy would work best for targeting men, as we don’t really see this being too effective as a marketing to women strategy. Just when you thought you’ve heard it all, you come across something like this. It’s hard to imagine what will come next, but while it may be shocking, it shouldn’t be surprising.

    FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.

    Topics:
    Her Happenings

    You're Invited: Marketing to Women Business Owners

    Wednesday, Feb 13, 2013 Alexandra

    If you’re a woman and a business owner you may often feel like you’re expected to be Super Woman. FletcherPR is presenting an informative workshop by Kevin Kragenbrink, business coach with Estrada Strategies, to talk about overcoming this. Join us for an evening of networking with other women business owners, and find out how you can achieve more of a work/life balance.

    Topics:
    Her Happenings, Marketing to Women, female business leaders, Smart Thoughts

    An Open Letter of Thanks to Women Leaders

    Wednesday, May 2, 2012 Kelly Fletcher

    Last week we attended an event called "Women, Power & Leadership." Held at the University of Tennessee's Baker Center for Public Policy, the event was a panel discussion and gathering of minds of some of our area's power female movers and shakers, as well as some national people of interest, including former New Jersey Governor and EPA director Christine Todd Whitman. Open to women only, the event sold out and we'd be willing to bet there are other ladies who didn't get to attend. This post is a summary of what was said, as well as an open letter of thanks to these amazing women who shared insight, wisdom and advice gleaned from their prestigious careers.

    Topics:
    She's SO Empowered!, Her Happenings, Smart Thoughts

    Girl Scouts Rock Chicago, part 2

    Tuesday, May 17, 2011 Kelly Fletcher

    Girl Scouts Rock! Powered by Roland was a huge success in Chicago. The workshop was even featured in a segment on WCIU's popular morning show, The U! Hosts Jeanne Sparrow & Melissa Forman rocked out with a few of the instruments used by the girls in attendance. They seem to be having quite a good time! I guess there's a girl scout in all of us, just waiting to rock!

    Topics:
    events, Girl Scouts, WCIU, Chicago, The U Morning Show, Her Happenings, music education, Her Heroes, Girl Scouts Rock!, campaign, Roland U.S., Something to Sing About!

    Bowlicious: Fine Art for a Great Cause!

    Monday, Apr 11, 2011 Kelly Fletcher

    Topics:
    Knoxville, events, fundraiser, Second Harvest Food Bank, Her Happenings, local artists

    Marketing to Women with Friendship

    Sunday, Nov 7, 2010 Kelly Fletcher

    With all the daily routines that keep us busy, it’s not often that we stop and think about why certain things are the way that they are. We accept certain truths about ourselves as fact, without taking the time to understand why they are such. Did you know that psychological research actually refers back to our very beginnings in developing many of its tenets? In other words, cave men days. This blog has already stated several things about the importance women place on relationships and feeling connected. According to “stone-age survival theory,” if women lost their husbands, they turned to other female members of the group for support and assistance. For women, according to marketing guru Bridget Brennan in Why She Buys, “preserving relationships was a matter of life and death” and [sustaining the friendships] “is still one of women’s greatest needs.”

    Topics:
    women, public relations, Her Views, Her Happenings, FletcherPR, event planning, Marketing to Women, friendship, PR

    “The Power of the Purse: How to Design & Execute a PR Campaign that Resonates with Women”

    Thursday, Oct 14, 2010 Kelly Fletcher

    Topics:
    Kelly Fletcher, events, professional development, Her Happenings, FletcherPR, Marketing to Women, marketing tactics, Something to Sing About!, PR

    Knoxville Public Relations: Get Your Lash On Event at Medi-Spa

    Thursday, Sep 23, 2010 Kelly Fletcher

    Lash was the word this summer at Medi-Spa Knoxville when the dermatological day spa hosted a groovy 70's go-go party where women were invited to "get their lash on!" Since research has proven that consumers are more likely to try and purchase new products in a social group setting, this was a great way for the day spa to unveil some of its great offerings. Medi-Spa staff was on hand to offer party-goers a chance to try out a complimentary eye treatment with the new Clarisonic (R) Opal Sonic Infuser. This process attacks those fine lines and wrinkles with a combination of sonic micromassage and an anti-aging serum. After years of being told to "smile pretty," who wouldn't want to erase a few of those tiny lines all that smiling left behind?

    Topics:
    Kelly Fletcher, events, public relations, Her Voice, Her Happenings, FletcherPR, Medi-Spa Knoxville, Marketing to Women, marketing tactics, PR, Medi-Spa

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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