Her Voice Blog

    HelloFlo - viral campaign marketing tampons to women

    Thursday, Aug 1, 2013 Chris Martin

    Menstruation isn’t exactly the most delicate topic to discuss, whether in casual conversation or for marketers and advertisers. In advertising, we typically see euphemisms which vaguely allude to, and dance around, the matter at hand. You hear words like “flow,” “absorbent” and “keep you dry” instead of “period” or “menstruation.”

    Chris Martin, Hello Flo, Marketing to Women

    Her Voice

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