Her Voice Blog

    Marketing Curves to Women

    Thursday, Dec 27, 2012 Heather Ripley

    picture of Taylor Swift in bikini

    Topics:
    gender marketing, Knoxville, market segments, Curves, taylor swift, Marketing to Women, Nashville, Fashion, Atlanta

    Marketing Women Athletes

    Tuesday, Aug 21, 2012 Heather Ripley

    While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women's sports. A recent article in Fortune Magazine outlines this problem and some of the other issues surrounding the marketing of female athletes.

    Topics:
    gender marketing, empowering women, empowering girls, strong women, Knoxville PR Agency, Marketing to Women, know your audience, marketing tactics, empowered women, marketing strategies, PR

    @TheEllenShow Tailors Messages for Marketing to Women (& Men)

    Tuesday, Nov 1, 2011 Kelly Fletcher

    Have you heard of Dr. Pepper's new drink, marketed to men? Ellen shared the new commercial and then responded with one of her own. Gender marketing is no laughing matter, but just try to watch this without giggling!

    Topics:
    gender marketing, Dr. Pepper, Ellen DeGeneres, Knoxville PR Agency, Marketing to Women, sports drinks

    Something to think about...

    Friday, Jul 8, 2011 Kelly Fletcher

    Topics:
    gender marketing, relationships, Eric Qualman, marketing, Social Media, Smart Thoughts

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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