Her Voice Blog

    Marketing to Women: Are Females more Loyal Customers?

    Wednesday, Nov 3, 2010 Kelly Fletcher

    We all have certain qualities that we seek in friends…honesty, integrity and loyalty just to name a few. Did you know that while both men and women can be equally loyal, their loyalties look very different, especially when it comes to demonstrating those loyalties to a company or brand? While men strive to be independent, women often seek a feeling of connectedness. This desire for being connected can be seen in women’s consumer loyalty behaviors.

    Topics:
    gender differences, consumer loyalties, loyal customers, Marketing to Women, know your audience, men vs women

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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