Her Voice Blog

    #MsInterPReted -PR & Crisis at Mach Speed: Lt. Col. Ashley Nickloes

    Friday, May 22, 2020 Fletcher Team

    Tennessee Air National Guard Lt. Col. Ashley Nickloes’ grandfather died as a U.S. military pilot in the Pacific Theater of World War II after running out of fuel on a weather reconnaissance and bombing-raid mission … and his life sacrifice drove his granddaughter’s life-inspiration to become a pilot and – ultimately – a military mid-air refueling mission combat aviator. She shares her story and her leadership tenets, on this special Memorial Day Edition of #MsInterPReted.

    Topics:
    empowering women, gender, leadership, Fletcher, PR, public relations, kelly fletcher, mary beth west, #MsInterPReted, pilot, equality, military, ashely nickloes, memorial day, combat

    #MsInterPReted - Data in the Details: A Better Advocacy Model

    Wednesday, May 13, 2020 Fletcher Team

    How must strategic communicators use data effectively in their communications campaigns, advocacy work and in counsel to senior management?

    Professor Ana Adi of Quadriga University in Berlin, Germany, delves into this topic, with a passion for making our work stronger through the power of the best information and insights.

    Topics:
    gender, Fletcher, marketing, PR, public relations, kelly fletcher, mary beth west, #MsInterPReted, Berlin, womeninpr, data, Quadriga University, Ana Adi, research, metrics

    Design by Gender and Marketing to Women

    Sunday, Feb 20, 2011 Kelly Fletcher

    There is no question that magazines geared to women are designed differently than those intended for a male audience. Among the many differences in men and women is how each gender views visual design and responds to it accordingly. This is especially important to understand when it comes to designing websites. All the great information in the world isn't going to get read by anybody if it isn't presented in a way that is first visually appealing.

    Topics:
    gender, website design, know your audience

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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