Her Voice Blog

    Our top social media moments of 2015

    Thursday, Jan 14, 2016 Claudette Sariya

    Now that 2015 has come and gone, we’ve narrowed down our favorite social media moments of the year. We’ve included pivotal occurrences in America’s history, as well as hilarious memories that still make us #LOL. Here are our favorites!

    Topics:
    hashtags, FletcherPR, Social Media

    A happy work culture is key to success

    Friday, Dec 11, 2015 Katie Stephens

    “Success is not the key to happiness. Happiness is the key to success.”- Albert Schweitzer

    Topics:
    FletcherPR, team building, work culture, strategic planning

    The power of masterful storytelling

    Thursday, Oct 8, 2015 Carly Harrington

    Just as every person has a story to tell, so does every business.

    How that story is told – and shared -- can make all the difference when it comes to capturing the attention of your audience and making an immediate connection with them.

    Topics:
    storytelling, Carly Harrington, building your brand, FletcherPR, content marketing, marketing

    FletcherPR & JTV Roll into Charleston Fashion Week

    Tuesday, Mar 18, 2014 Kelly Fletcher

    Whew! It’s going to be a whirlwind week. I’m in beautiful Charleston, SC for the South’s premiere fashion event, Charleston Fashion Week. FletcherPR's long-time client, Jewelry Television (JTV) is here to launch their new brand, ‘Jewelry Love,’ and we’re here to ensure they get mega media coverage. We’re also working with a new client-- Charleston Fashion Week, the event itself-- to help attract more national media attention.

    Topics:
    Kelly Fletcher, Charleston Fashion Week, Jewelry Television, FletcherPR

    My Life as an Intern

    Tuesday, Jul 23, 2013 Abbigail

    If you’ve kept up with our blog, you may have noticed a new author posting recently. That would be me, Abbigail the Intern. (*Note: I’m thinking of patenting that for my superhero alias. You’ll see why if you continuing reading.) I started interning for FletcherPR at the end of May and have had my fair share of stories to tell.

    Topics:
    Intern, Abby Christensen, FletcherPR

    Marketing to Women With Premium Water

    Tuesday, Jun 18, 2013 Alexandra

    Throughout this blog, we’ve talked about some pretty crazy things being marketed specifically to women (here and here). Well today is no exception. Nestle has come out with a premium, high-end water bottle called Resource.

    Trying to compete with the Fiji waters and Smartwaters of the world, Resource is what Nestle calls its first domestically-sourced, premium brand of still water, meaning it is noncarbonated and pure. Larry Cooper, Resource’s group marketing manager, said the ideal consumer is a trendy woman with a higher income around 35 years old. Sounds like they know what they want!

    The ads show the bottle of water in lush woods and claim that it has 100 percent naturally-occurring electrolytes and 50 percent of the bottle is recycled plastic. To promote this new brand, Resource will be featured on the reality show Project Runway and endorsed by the Today Show’s Bobbie Thomas.

    So what do you think about another seemingly gimmick product being marketed to women? Will you try it?

    FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.

    Topics:
    Alexandra Grindstaff, advertising to female consumers, FletcherPR, Marketing to Women

    Marketing Women Athletes

    Tuesday, Aug 21, 2012 Heather Ripley

    While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women's sports. A recent article in Fortune Magazine outlines this problem and some of the other issues surrounding the marketing of female athletes.

    Topics:
    gender marketing, women, Kelly Fletcher, empowering women, public relations, Her Voice, empowering girls, strong women, Knoxville PR Agency, FletcherPR, Marketing to Women, know your audience, marketing tactics, empowered women, marketing strategies, PR

    Keeping Current when Marketing to Women

    Friday, May 11, 2012 Kelly Fletcher

    Topics:
    women, Her Voice, Her Views, FletcherPR, Marketing to Women, know your audience, marketing strategies, Smart Thoughts

    More from @BridgetBrennan, author of "Why She Buys"

    Friday, Oct 28, 2011 Kelly Fletcher

    We’ve mentioned Bridget Brennan and her wildly popular book “Why She Buys” here on the Her Voice blog before, in discussions about gender and its effects on consumer behavior as well as how friendships between women play a role in the shopping experience. Brennan recently spoke candidly about her thoughts and expanded on some of the ideas from her book.

    Topics:
    Bridget Brennan, female consumers, Knoxville PR Agency, FletcherPR, Why She Buys, Marketing to Women, shopping

    She's SO Empowered: #MissRep Documentary via @OprahWinfreyNet

    Friday, Oct 21, 2011 Kelly Fletcher

    There's a new documentary about the representation of women in the media and it's really gotten people talking. The film, MissRepresentation, premiered on Oprah's OWN Network last night and attempts to shed some light on how the mainstream media portrays women and girls. Written and directed by Jennifer Siebel Newsom (pictured below with Gloria Steinem, Daphne Zuniga and Geena Davis), the film provides an up-close look at how women in positions of power are scrutinized by members of the media in ways that their male counterparts are not.

    Topics:
    empowering women, media stereotypes, MissRepresentation Documentary, Her Views, OWN Network, empowering girls, She's SO Empowered!, strong women, Knoxville PR Agency, FletcherPR, PR for Women

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