Her Voice Blog

    Cityview profiles CEO Kelly Fletcher

    Friday, Jan 8, 2016 Carly Harrington

    It was a passion for communications, especially toward women, that helped shape and grow the business Kelly Fletcher started nine years ago.

    Her hard work and dedication to the craft has resulted in a flourishing company in downtown Knoxville that was recently spotlighted in the latest edition of Cityview. The magazine profiled six successful East Tennessee women entrepreneurs, who started and head up their own communications firm.

    Topics:
    Marketing to Women, In the News, Fletcher Features

    Our Project GRAD website launch

    Friday, Dec 18, 2015 Claudette Sariya

    With more than 3 billion people now using the Internet, it is more important than ever to have a strong online presence.

    Topics:
    Branding, MarketingPR, Fletcher Features

    A happy work culture is key to success

    Friday, Dec 11, 2015 Katie Stephens

    “Success is not the key to happiness. Happiness is the key to success.”- Albert Schweitzer

    Topics:
    Fletcher Features

    Getting our #Elfie on

    Monday, Dec 7, 2015 Fletcher Team

    Live elves and cocktails? It was a party you didn't want to miss!

    Topics:
    Fletcher Features

    Supporting education for girls through the Malala Fund

    Friday, Sep 11, 2015 Cheryl Ball

    Over the last several months, I’ve had a couple opportunities to learn about the Malala Fund and the upcoming film release, “He Named Me Malala.” Co-founded by Malala Yousafzai and her father, the fund works to secure girls’ rights to a minimum of 12 years of quality education, particularly in the global south. The goal is to help girls achieve their potential and positively impact their local communities for the rest of their lives. Below are a few stats on why this is such important work.

    Topics:
    Marketing to Women, MarketingPR, Fletcher Features

    It’s one Big Orange par-tay, y'all!

    Monday, Jun 15, 2015 Abbigail

    Bobby Maze 3rd Annual Celebrity Weekend featuring Adrian Peterson, Candace Parker, Allen Iverson & Chamique Holdsclaw and more!

    If you're a sports fan or just dig hanging around celebrities, this is THE weekend to hang in Knoxville! Bobby Maze, former professional basketball player and point-guard for the University of Tennessee men’s basketball team during the 2008-09 and 2009-10 seasons is making his way back to good ‘ole Rocky Top to host the 3rd Annual Celebrity Weekend benefiting the Emerald Youth Foundation. Kickball and basketball game tickets are available for purchase online. Kickball tickets are $5, and basketball tickets range from $25 to $75.

    Did we mention that Bobby’s bringing some of famous friends and lots of former VOLS along for the ride? Purchase a ticket and get up close and personal with celebs like Adrian Peterson, Candace Parker, Allen Iverson and Chamique Holdsclaw, while watching them play kickball and shoot hoops to benefit Knoxville’s youth.

    The weekend festivities kick off at the new Emerald Youth Samson Sports Complex on Friday, June 19, with a kickball game starring professional athletes playing against members of the Knoxville Police Department and the Emerald Youth Foundation.

    Things really heat up on Saturday, June 20 at Hardin Valley Academy with two AAU basketball games and a star-studded celebrity basketball match-up to follow.

    It’s going to be one Big Orange Party with after-hours happenings at NV Nightclub and The International. You can even don your white duds Kanye style and hip-hop the night away.

    Maze, who is passionate about mentoring today’s youth, wants to provide children and teenagers with encouragement and opportunities to help them stay active and become leaders in their communities. He is proud that the Celebrity Weekend will benefit Knoxville’s urban youth.

    Kudos, Bobby Maze. You truly put the ROCK in Rocky Top.

    Topics:
    MarketingPR, In the News, Fletcher Features

    Growth and Advice from Our Spring 2015 Intern, Rebecca Horky

    Monday, Apr 20, 2015 Fletcher Team

    The last four months of my internship at Fletcher has helped shape me into the career woman I’ve been inspired to be. It wasn’t a “Grab six non-fat lattes before you come into work,” internship. It was a get-it-done and do-it-right sort of gig. There’s little time for errors in the world of PR, and that’s something I quickly had to realize.

    Topics:
    MarketingPR, Fletcher Features

    Happy Rubber Eraser Day!

    Wednesday, Apr 15, 2015 Andrea Truan

    What’s so great about a rubber eraser? They can “wash” away mistakes and clean the slate for new possibilities. They can change your SAT answer from A to C. And they provide the peace of mind in knowing that you can have a “do over” if needed. Erasers have the power to remove uncertainty on the canvas of your creative thinking! This is a powerful role because fear of mistakes can kill the flow of creative thinking.

    A rubber eraser gives us a second chance to make things right and empowers us to barrel forward with a unique idea. There’s an added level of confidence when we know that we can make adjustments along the way or start over completely.

    The history of the eraser dates back to the 1700’s when Joseph Priestly found that a vegetable gum could remove pencil marks. Then marketing strategies stepped in, and Edward Nairne promoted the vegetable gum as a rubber eraser. Charles Goodyear made erasers even more common with his discovery of vulcanization, a method that would make rubber a more durable material. Then, in 1858, Hyman Lipman patented the famous pencil and eraser duo that we know and love today.

    As a human being, I’ve come to rely on its forgiving grace. As a creative person, it helps me push through the rough spots to turn a “good” idea into a “great” idea. So get those ideas on paper with confidence that a misspelled word or an overextending mark can be erased without a trace.

    Topics:
    Fletcher Features

    Rock Star Designer Contest: Your Chance to be Discovered

    Wednesday, Apr 8, 2015 Abbigail

    We live in a modern world where the every-man has a chance to taste the proverbial piece of pie. With shows like Shark Tank or America’s Next Top Model, people bare all in front of the nation to prove they have what it takes to be the next big thing. Now, Jewelry Television (JTV) is offering an opportunity for jewelry designers to land their big break.

    Topics:
    MarketingPR, Fletcher Features

    Andrea Truan Joins Fletcher as Creative Director

    Wednesday, Mar 18, 2015 Kelly Fletcher

    We’re excited to announce that Andrea Truan as joined Fletcher as Creative Director. She brings more than 20 years of art and design experience to the agency, and will grow and lead a full-service creative group.

    Topics:
    Fletcher Features

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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