Her Voice Blog

    #MsInterPReted - Coronavirus & the Community Hospital Impact

    Monday, Apr 6, 2020 Fletcher Team

    The coronavirus impact continues to infiltrate the globe … and the “new” front lines of the battle are beginning to emerge in smaller, more rural communities.

    But are those communities prepared with health systems that can respond? In the U.S., the fact is that in huge swaths of non-metropolitan, smaller communities, the answer 10 years ago would have been “yes,” but today, the answer may be a definitive “no.”

    For one smaller community immediately south of the Knoxville, Tennessee DMA, in Blount County (Maryville / Alcoa), citizens are fortunate to have a well-sustained, forward-thinking hospital that's addressing the crisis head-on and in a well-planned manner (full disclosure: #MsInterPReted co-host Mary Beth West serves as a volunteer on the hospital’s foundation board).

    On this episode of "Ms. InterPReted," two top administrators from Blount Memorial deep-dive into challenges and concerns smaller communities and their health infrastructures face, across Tennessee and the nation – particularly in the face of COVID-19.

    Topics:
    business, Fletcher, tennessee, PR, public relations, #MsInterPReted, planning, coronavirus, continuity, crisis communications, COVID-19, Blount, community, Blount Memorial, Connie Huffman, healthcare, hospital, Blount Chamber, Don Heinemann

    #MsInterPReted - PRCA Ramp-Up of COVID-19 PR Industry Resources

    Friday, Apr 3, 2020 Kelly Fletcher

    Based in London, U.K., Koray Camgoz, MPRCA, serves as Head of Communications and Marketing for the Public Relations and Communications Association (PRCA). He is an internationally experienced, post-graduate communications specialist with an eye for news, a passion for digital and a track record of crafting impactful communications strategies that deliver business results.

    On this episode of #MsInterPReted, Koray lends a wide-ranging view of how COVID-19 has impacted the UK and larger global market, and how the PRCA has undertaken fast-paced, diverse response.

    As the PRCA’s full focus has shifted toward COVID-19 PR industry crisis resource-development, Koray is working with the full PRCA team (working for weeks now under the UK government’s national lockdown from home-based / remote locations) as well as volunteer senior leadership team based in locations spanning the globe, to deliver solutions and resources to its 35,000 members worldwide.

    On April 2, 2020, the PRCA announced that it is providing six months of free individual membership to anyone who has lost their job in the public relations industry, or to anyone who is self-employed and has seen a significant decline in their income. The offer is open to members and non-members alike from across the globe – including the U.S. – and the PRCA says it will take the word of self-employed practitioners who claim they have suffered losses.

    Topics:
    business, Fletcher, PR, #MsInterPReted, Crisis, PRCA, UK, continuity, mental wellness, task force, Francis Ingham, Koray Camgoz

    #MsInterPReted: PR Done Well or Done Wrong in the COVID-19 Era

    Wednesday, Apr 1, 2020 Fletcher Team

    As the public relations profession absorbs its share of the COVID-19 impact with job, contract and revenue losses, most practitioners are still seeking to help their clients and employers craft truthful, productive and forward-looking messages.

    Topics:
    business, Fletcher, PR, Communications, #MsInterPReted, Crisis, coronavirus, COVID-19, Molly McPherson, Julia Angelen Joy, #PrimeTimePRChat, #PRfail

    #MsInterPReted - Employers, Employees & Legal Impacts of Federal Coronavirus Aid Legislation

    Monday, Mar 30, 2020 Fletcher Team

    SUMMARY

    Topics:
    Fletcher, PR, coronavirus, COVID-19 aid legislation, crisis communications, COVID-19, Woolf McClane

    #MsInterPReted Twitter chat with @nickyregazzoni and @GeorgeBlizzard Recap

    Thursday, Mar 26, 2020 Fletcher Team

    On Wednesday, March 25, #MsInterPReted hosted our monthly twitter chat. Our guests were @nickyregazzoni and @GeorgeBlizzard of The PR Network and PRCA's Virtual Group Leadership. The topic was Virtual Working From Home best practices in PR and beyond. 

    Topics:
    Fletcher, PR, #MsInterPReted, PRCA, Twitter Chat, Working from home, virtual working, The PR Network

    #MsInterPReted SPECIAL EDITION: Crisis Planning for Business Continuity

    Tuesday, Mar 10, 2020 Fletcher Team

    As worldwide business, governmental and organizational entities face crisis-preparedness demands for coronavirus contingency planning – and as crisis issues and incidents of all forms are part of each daily news cycle – CEOs, management teams and boards of directors must stand accountable to make sure their organizations are prepared for the completely unexpected… or, in the coronavirus case, a fast-evolving and foreseeable disruption with a full-scale impact that is yet unknown.

    Topics:
    business, Fletcher, PR, Communications, public relations, #MsInterPReted, Crisis, planning, coronavirus, emergency, continuity, plans, training

    #MsInterPReted #EthicsWashing: The New Authenticity Fail?

    Wednesday, Mar 4, 2020 Fletcher Team

    #MsInterPReted Co-Host Mary Beth West made history in February 2020, by being officially banned by the Global Alliance for Public Relations and Communications Management (GA) – a move the GA admonished Mary Beth in its written reprimand to her as being unprecedented.

    Topics:
    Fletcher, PR, public relations, #MsInterPReted, PRethics, EthicsMatter, EthicsWashing

    #MsInterPReted - Women Helping Women: Mentorship & Community Engagement

    Wednesday, Feb 5, 2020 Fletcher Team

    In the category of female mentorship and the servant-leader model, there could be no more compelling a duo than these two guests, who’ve advised countless organizations and mentored hundreds of colleagues in their careers . . .

    Topics:
    Fletcher, PR, public relations, #MsInterPReted, Diversity, MarketingToWomen, PRdiversity, ShannonHannum, JoyBishop

    #MsInterPReted Twitter Chat with @EllaMinty Recap

    Thursday, Jan 30, 2020 Fletcher Team

    On Wednesday, January 29th, #MsInterPReted launched our first Twitter chat. Our guest was Ella Minty, founder of the U.K.-based #PowerAndInfluence online PR community, and the topic discussed was "Women Driving Thought-Leadership," which focused on how women can drive thought-leadership conversations that are clearly heard, accurately understood and given fair consideration in the marketplace of ideas.

    View the recap of our Q&A below:

    Topics:
    women in leadership, Fletcher, PR, podcast, #MsInterPReted, thought-leadership, Women in PR, PowerandInfluence, Twitter Chat

    #MsInterPReted Explores Reaching the Big ‘L’ in #LGBT: How Marketers Keep Getting it Wrong

    Wednesday, Jan 22, 2020 Fletcher Team

    Long-time Atlanta radio personality and LGBT trailblazer Melissa Carter shares her life journey as well as her insights about reaching the lesbian segment (and lesbian sub-segments) of the LGBT market, as well as why proper audience segmentation and research of this widely misunderstood community should never be underestimated.

    Topics:
    Fletcher, PR, diversity marketing, public relations, podcast, #MsInterPReted, LGBT, Lesbian, Diversity, MarketingToWomen, PRdiversity

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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