Her Voice Blog

    More from @BridgetBrennan, author of "Why She Buys"

    Friday, Oct 28, 2011 Kelly Fletcher

    We’ve mentioned Bridget Brennan and her wildly popular book “Why She Buys” here on the Her Voice blog before, in discussions about gender and its effects on consumer behavior as well as how friendships between women play a role in the shopping experience. Brennan recently spoke candidly about her thoughts and expanded on some of the ideas from her book.

    Topics:
    Bridget Brennan, female consumers, Knoxville PR Agency, Why She Buys, Marketing to Women, shopping

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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