Her Voice Blog

    She's SO Empowered: Ursula Burns

    Thursday, Feb 24, 2011 Kelly Fletcher

    Ursula Burns is not only the first African-American woman to have been named C.E.O. of a major American Corporation, but she is also the first woman to succeed another woman as head of a company of this size. The company happens to be Xerox, whose name has been established as an everyday verb. Burns began as an intern with the company and over the last 30 years has worked her way up the ranks. When all the fuss was made about her new position, she enjoyed it at first, but quickly turned her attention to the task at hand, steering Xerox to become “more fearless and frank,” but describing one aspect of the corporate culture as “terminal niceness.”

    Topics:
    women in leadership, Fortune 500 Company, Xerox, She's SO Empowered, female CEO, Ursula Burns

    Her Voice

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    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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