These days, if you aren’t social, you don’t exist to potential customers. Ten years ago, getting noticed meant having a website. Now, that’s not enough. If your business isn’t on some sort of social network, it should be.
For those of you internet culture-savvy folks, you may have seen the recent backlash surrounding Facebook’s allowance of pro-rape fan pages (be advised, that link contains images and language people may find disturbing).