Her Voice Blog

    Marketing Women Athletes

    Tuesday, Aug 21, 2012 Heather Ripley

    While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women's sports. A recent article in Fortune Magazine outlines this problem and some of the other issues surrounding the marketing of female athletes.

    Topics:
    gender marketing, empowering women, empowering girls, strong women, Knoxville PR Agency, Marketing to Women, know your audience, marketing tactics, empowered women, marketing strategies, PR

    Kelly Cutrone speaks her mind {@peoplesrev}

    Wednesday, Oct 12, 2011 Kelly Fletcher

    We've expressed our admiration for the fabulous Kelly Cutrone here on the Her Voice blog in the past and a recent article in Advertising Age magazine only further supports our claim that she is amazing! Kelly is getting ready to join the panel of judges for the upcoming season of America's Next Top Model, taking over for Andre Leon Talley, who is leaving the show.

    Topics:
    women in leadership, Kelly Cutrone, empowered women

    The Girls’ Club Plays a Role in Marketing to Women

    Tuesday, Jul 26, 2011 Kelly Fletcher

    Professional networking groups have been a popular tool for business growth for many years now, but the number of these types of groups that are specifically for women is definitely on the rise. These groups, born from the desire to help women learn from each other while building their businesses and careers, owe their popularity to the growing progress of women in the business world.

    Topics:
    women in leadership, Knoxville News Sentinel, professional networking, Marketing to Women, empowered women, Something to Sing About!, Smart Thoughts

    She's SO Empowered: Keisher McLeod-Wells

    Tuesday, Mar 29, 2011 Kelly Fletcher

    Here at FletcherPR, we’re all about celebrating women and their achievements and today’s blog post honors a woman currently fighting to reach the top of her field. Keisher McLeod-Wells is a female boxer causing folks to reconsider their perceptions of this profession. Nicknamed Fire, 33 year-old McLeod-Wells is training to be a super-flyweight champion at Gleason’s Gym in Brooklyn, NY.

    Topics:
    role-models, empowered women

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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