Her Voice Blog

    Calming visual chaos with effective graphic design

    Monday, Sep 19, 2016 Andrea Truan

    Consumers are inundated with images on a daily basis, making it difficult to differentiate what’s valuable information and what isn’t. As creative director, it is my job to create images (photo, graphics and/or illustrations) that grab attention and convey a message. Here are some very particular questions that I keep in mind when I design.

    Topics:
    image, art, graphic design, Creativity, visual communication

    Creativity can flourish - even inside the box

    Tuesday, Jun 23, 2015 Andrea Truan

    “Think outside of the box.” This metaphor seems to be the epitome of “being creative.” I would argue that doing the opposite can yield a more creative result. Let me tell you why.

    Topics:
    creativity inside the box, creative inspiration, getting outside the box, Creativity

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about how to improve your marketing efforts when it comes to: 

    • Marketing to Women
    • Content Marketing
    • Public Relations
    • Social Media
    • Blogging
    • And Other Marketing-related Topics

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