Her Voice Blog

    Key takeaways from PRSA International Conference

    Thursday, Nov 12, 2015 Cheryl Ball

    The annual PRSA International Conference was held in Atlanta this week, and I was privileged to attend with approximately 1,200 public relations professionals from around the world. There are so many opportunities to learn at a conference like this – from the breakout and general sessions to the exhibit hall, and perhaps most importantly, from fellow attendees. My four main takeaways from the conference were:

    Topics:
    public relations, PRSA, content marketing, marketing, paid media

    3 reasons why you should blog for your business

    Thursday, Oct 29, 2015 Chris Martin

    Blogging is no longer the domain of Internet junkies and angst-ridden teens on LiveJournal, one of the oldest online blog communities around. It has now become an omnipresent element of the Internet. In fact, businesses big and small have joined the blogosphere and are regularly posting new content.

    Topics:
    Blogging, content marketing

    The power of masterful storytelling

    Thursday, Oct 8, 2015 Carly Harrington

    Just as every person has a story to tell, so does every business.

    How that story is told – and shared -- can make all the difference when it comes to capturing the attention of your audience and making an immediate connection with them.

    Topics:
    storytelling, Carly Harrington, building your brand, FletcherPR, content marketing, marketing

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about how to improve your marketing efforts when it comes to: 

    • Marketing to Women
    • Content Marketing
    • Public Relations
    • Social Media
    • Blogging
    • And Other Marketing-related Topics

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