The annual PRSA International Conference was held in Atlanta this week, and I was privileged to attend with approximately 1,200 public relations professionals from around the world. There are so many opportunities to learn at a conference like this – from the breakout and general sessions to the exhibit hall, and perhaps most importantly, from fellow attendees. My four main takeaways from the conference were:
Blogging is no longer the domain of Internet junkies and angst-ridden teens on LiveJournal, one of the oldest online blog communities around. It has now become an omnipresent element of the Internet. In fact, businesses big and small have joined the blogosphere and are regularly posting new content.
Just as every person has a story to tell, so does every business.
How that story is told – and shared -- can make all the difference when it comes to capturing the attention of your audience and making an immediate connection with them.