Her Voice Blog

    An Old Boyfriend gets a New Look

    Tuesday, Mar 22, 2011 Kelly Fletcher

    Many of the celebrities and personalities marketed to young girls are also young, ranging from pre-teen to early 20s. Some find it difficult to make the transition from teen idol to adult while maintaining popularity. However there is a certain 52-year old who is as beloved today as when she was 16…Barbie.

    Topics:
    Barbie, Marketing to Women, Ken's new look, connecting with female audience, campaign, Mattel

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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