Her Voice Blog

    Taco Bell Brand Update is Hot and Fresh

    Wednesday, Dec 14, 2016 Andrea Truan

    I don’t know the reason for the Taco Bell change, but I do agree the brand refresh was appropriate. In my mind, they made some good decisions and some not so good decisions.

    Topics:
    brand identity, branding, logo, color, brand refresh

    The Power of Color

    Friday, Nov 18, 2016 Abbie Jo Schlecter

    Color can be a powerful marketing and branding tool when used correctly, but how do you actually know when to use what color? This infographic, designed by Fletcher’s Creative Director Andrea Truan, reveals the strategy behind choosing the right color to complement your company’s brand identity.

    Topics:
    color, marketing, how to use color, visual communication

    Incorporating Pantone into your brand strategy

    Friday, Oct 2, 2015 Andrea Truan

    The Pantone Color Institutejust released the color forecast for spring 2016, and it is full of emotion-evoking color suggestions for fashion, products, home décor and consumer campaigns.

    Topics:
    Pantone, design, messaging, Andrea Truan, color, marketing

    How does color affect marketing to women?

    Friday, Sep 4, 2015 Andrea Truan

    Color is one of the most powerful branding tools due to its ability to evoke emotions across a broad spectrum of consumers. Since color can arouse different emotions, choosing the colors that resonate best with your consumer takes an educated and scientific approach. Extensive research has gone into figuring out how people react to color on an emotional and even physical level. For instance, viewing the color green will lower a person’s blood pressure.

    Topics:
    building your brand, Marketing to Women, color, graphic design, how to use color

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about how to improve your marketing efforts when it comes to: 

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