Her Voice Blog

    Does my brand need a refresh?

    Friday, Jan 29, 2016 Andrea Truan

    How do you know when it’s time to refresh your company’s brand? A “brand refresh” is simply keeping the good elements of your brand while improving the not-so-good. Most established companies have equity built up and can be recognized by certain elements of their brand. Those are the parts to keep.

    Topics:
    brand identity, business logos, brand refresh

    Logos are your Business when Marketing to Women

    Monday, Jan 10, 2011 Kelly Fletcher

    An organization's logo is a crucial part of its brand identification as well as an expression of what the company is all about. Great logos are the ones that we can immediately visualize even if we haven't seen them in awhile. The Nike Swoosh, NBC's Peacock, & Mercedes Benz symbol are just a few. Ideally, an organization should develop a fabulous logo and stick with it to achieve the maximum potential of being recognizable, but sometimes changes must be made. Maybe changing times and technology call for a logo's updating. Sometimes companies evolve beyond the image that their logos express. Other times it is a corporate merger or buyout that leads to a logo's alteration. No matter what leads to an organization changing its logo, the brand must make sure that it keeps the logo recognizable.

    Topics:
    brand identity, Kelly Fletcher, Her Voice, Her Views, business logos, FletcherPR, logo, know your audience, marketing tactics, marketing strategies

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about how to improve your marketing efforts when it comes to: 

    • Marketing to Women
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