Aside from the rush to discover a vaccine and a cure for COVID-19 – as well as to forge an economic recovery from the sudden stall of the global economy – one of the most pervasive topics in society today hinges on mental wellness and emotional well-being.
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The coronavirus impact continues to infiltrate the globe … and the “new” front lines of the battle are beginning to emerge in smaller, more rural communities.
But are those communities prepared with health systems that can respond? In the U.S., the fact is that in huge swaths of non-metropolitan, smaller communities, the answer 10 years ago would have been “yes,” but today, the answer may be a definitive “no.”
For one smaller community immediately south of the Knoxville, Tennessee DMA, in Blount County (Maryville / Alcoa), citizens are fortunate to have a well-sustained, forward-thinking hospital that's addressing the crisis head-on and in a well-planned manner (full disclosure: #MsInterPReted co-host Mary Beth West serves as a volunteer on the hospital’s foundation board).
On this episode of "Ms. InterPReted," two top administrators from Blount Memorial deep-dive into challenges and concerns smaller communities and their health infrastructures face, across Tennessee and the nation – particularly in the face of COVID-19.
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Based in London, U.K., Koray Camgoz, MPRCA, serves as Head of Communications and Marketing for the Public Relations and Communications Association (PRCA). He is an internationally experienced, post-graduate communications specialist with an eye for news, a passion for digital and a track record of crafting impactful communications strategies that deliver business results.
On this episode of #MsInterPReted, Koray lends a wide-ranging view of how COVID-19 has impacted the UK and larger global market, and how the PRCA has undertaken fast-paced, diverse response.
As the PRCA’s full focus has shifted toward COVID-19 PR industry crisis resource-development, Koray is working with the full PRCA team (working for weeks now under the UK government’s national lockdown from home-based / remote locations) as well as volunteer senior leadership team based in locations spanning the globe, to deliver solutions and resources to its 35,000 members worldwide.
On April 2, 2020, the PRCA announced that it is providing six months of free individual membership to anyone who has lost their job in the public relations industry, or to anyone who is self-employed and has seen a significant decline in their income. The offer is open to members and non-members alike from across the globe – including the U.S. – and the PRCA says it will take the word of self-employed practitioners who claim they have suffered losses.
As the public relations profession absorbs its share of the COVID-19 impact with job, contract and revenue losses, most practitioners are still seeking to help their clients and employers craft truthful, productive and forward-looking messages.
As worldwide business, governmental and organizational entities face crisis-preparedness demands for coronavirus contingency planning – and as crisis issues and incidents of all forms are part of each daily news cycle – CEOs, management teams and boards of directors must stand accountable to make sure their organizations are prepared for the completely unexpected… or, in the coronavirus case, a fast-evolving and foreseeable disruption with a full-scale impact that is yet unknown.
To say I love the Kate Spade brand would be an understatement. I’ve carried the Kelly-Green tote I purchased in Charleston as a briefcase for the past 3 years and can’t give it up despite the tattered straps.