Her Voice Blog

    Color That Changes Lives

    Thursday, May 18, 2017 Andrea Truan

    As the Creative Director, I’m preaching about the power of color.

    Color is the personification of emotion. When you consider how color relates to branding efforts, it is important to start by asking, “How do I want my customer to feel about my product or service?” This will help guide you to the right colors.

    Topics:
    Branding

    Taco Bell Brand Update is Hot and Fresh

    Wednesday, Dec 14, 2016 Andrea Truan

    I don’t know the reason for the Taco Bell change, but I do agree the brand refresh was appropriate. In my mind, they made some good decisions and some not so good decisions.

    Topics:
    Branding

    The Power of Color

    Friday, Nov 18, 2016 Abbie Jo Schlecter

    Color can be a powerful marketing and branding tool when used correctly, but how do you actually know when to use what color? This infographic, designed by Fletcher’s Creative Director Andrea Truan, reveals the strategy behind choosing the right color to complement your company’s brand identity.

    Topics:
    Branding, MarketingPR

    Calming visual chaos with effective graphic design

    Monday, Sep 19, 2016 Andrea Truan

    Consumers are inundated with images on a daily basis, making it difficult to differentiate what’s valuable information and what isn’t. As creative director, it is my job to create images (photo, graphics and/or illustrations) that grab attention and convey a message. Here are some very particular questions that I keep in mind when I design.

    Topics:
    Branding

    3 powerful reasons to use infographics

    Wednesday, Jun 15, 2016 Andrea Truan

    Research tells us that our brains process images 60,000 times faster than text. From this alone, we know that an infographic is a powerful tool.

    Topics:
    Branding

    Does my brand need a refresh?

    Friday, Jan 29, 2016 Andrea Truan

    How do you know when it’s time to refresh your company’s brand? A “brand refresh” is simply keeping the good elements of your brand while improving the not-so-good. Most established companies have equity built up and can be recognized by certain elements of their brand. Those are the parts to keep.

    Topics:
    Branding, MarketingPR

    Our Project GRAD website launch

    Friday, Dec 18, 2015 Claudette Sariya

    With more than 3 billion people now using the Internet, it is more important than ever to have a strong online presence.

    Topics:
    Branding, MarketingPR, Fletcher Features

    Why cause marketing works

    Tuesday, Nov 24, 2015 Claudette Sariya

    ‘Tis the season of giving, and businesses have an opportunity to show consumers they care.

    Topics:
    Branding, MarketingPR

    Finding the “clever” in icon design

    Thursday, Nov 5, 2015 Andrea Truan

    Creating a clever icon design can be an effective tool to communicate your message.

    Topics:
    Branding, MarketingPR

    The power of masterful storytelling

    Thursday, Oct 8, 2015 Carly Harrington

    Just as every person has a story to tell, so does every business.

    How that story is told – and shared -- can make all the difference when it comes to capturing the attention of your audience and making an immediate connection with them.

    Topics:
    Branding, MarketingPR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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