Her Voice Blog

    Using Media Relations to Drive Sales

    Wednesday, Aug 17, 2022 Allison Lester

    The Fletcher Marketing team hosted a workshop for Blount County Chamber of Commerce members to teach how media relations can help drive sales in your business. We enjoyed the opportunity to work with local business leaders on incorporating public relations strategies to increase brand awareness and, ultimately, boost sales. We covered everything from why media relations should be part of your strategy, to what makes a good news story and how to measure your success.

    Topics:
    Blount Chamber, media relations

    #MsInterPReted - Coronavirus & the Community Hospital Impact

    Monday, Apr 6, 2020 Fletcher Team

    The coronavirus impact continues to infiltrate the globe … and the “new” front lines of the battle are beginning to emerge in smaller, more rural communities.

    But are those communities prepared with health systems that can respond? In the U.S., the fact is that in huge swaths of non-metropolitan, smaller communities, the answer 10 years ago would have been “yes,” but today, the answer may be a definitive “no.”

    For one smaller community immediately south of the Knoxville, Tennessee DMA, in Blount County (Maryville / Alcoa), citizens are fortunate to have a well-sustained, forward-thinking hospital that's addressing the crisis head-on and in a well-planned manner (full disclosure: #MsInterPReted co-host Mary Beth West serves as a volunteer on the hospital’s foundation board).

    On this episode of "Ms. InterPReted," two top administrators from Blount Memorial deep-dive into challenges and concerns smaller communities and their health infrastructures face, across Tennessee and the nation – particularly in the face of COVID-19.

    Topics:
    business, Fletcher, tennessee, PR, public relations, #MsInterPReted, planning, coronavirus, continuity, crisis communications, COVID-19, Blount, community, Blount Memorial, Connie Huffman, healthcare, hospital, Blount Chamber, Don Heinemann

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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