Her Voice Blog

    3 reasons why you should blog for your business

    Thursday, Oct 29, 2015 Chris Martin

    Blogging is no longer the domain of Internet junkies and angst-ridden teens on LiveJournal, one of the oldest online blog communities around. It has now become an omnipresent element of the Internet. In fact, businesses big and small have joined the blogosphere and are regularly posting new content.

    Topics:
    Blogging, content marketing

    When to pay for a sponsored blog post — A quick reference guide

    Monday, Sep 21, 2015 Kelly Fletcher

    Clients often ask us when paying a blogger for placement is appropriate, and my answer is — it depends. The landscape has changed dramatically over the past 2-3 years with more and more bloggers demanding fees or free merchandise in exchange for writing about your product or service. Bloggers can be a powerful tool in your media outreach arsenal if you have clear objectives and know what you want to accomplish.

    Topics:
    Kelly Fletcher, Blogging, blogger campaigns, sponsored posts, marketing

    3 reasons blogger campaigns work when marketing to women

    Thursday, Sep 3, 2015 Kelly Fletcher

    We recently attended the BlogHER conference in New York City and were surrounded by social influencers like Gwyneth Paltrow (check out her blog, GOOP), and Christy Turlington Burns (check out her non-profit, Every Mother Counts).

    Topics:
    Kelly Fletcher, Blogging, blogHER, shareability, permission to buy, content curation, Marketing to Women, marketing

    In Social Media, Timing is Everything.

    Thursday, Feb 26, 2015 Abbigail

    Social media is everywhere. There’s no escaping it. You fall down the stairs in the library, and in five minutes the video is posted on Facebook (and tagged, of course). You meet your favorite musician and forget how to spell your name (or maybe that’s just me), and the whole 140-character tale enters the Twitter-sphere within seconds. Your date night outfit is on FLEEK, and naturally the selfie is prepped and primed for Instagram perfection.

    Topics:
    Knoxville, Blogging, Facebook, bloggers, social network, twitter, Social Media, LinkedIn

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about how to improve your marketing efforts when it comes to: 

    • Marketing to Women
    • Content Marketing
    • Public Relations
    • Social Media
    • Blogging
    • And Other Marketing-related Topics

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