Her Voice Blog

    When to pay for a sponsored blog post — A quick reference guide

    Monday, Sep 21, 2015 Kelly Fletcher

    Clients often ask us when paying a blogger for placement is appropriate, and my answer is — it depends. The landscape has changed dramatically over the past 2-3 years with more and more bloggers demanding fees or free merchandise in exchange for writing about your product or service. Bloggers can be a powerful tool in your media outreach arsenal if you have clear objectives and know what you want to accomplish.

    Topics:
    Kelly Fletcher, Blogging, blogger campaigns, sponsored posts, marketing

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