Her Voice Blog

    Making Cents of the Ads when Marketing to Women

    Monday, Feb 7, 2011 Kelly Fletcher

    Over 109 million viewers tuned in to watch Super Bowl XLV on Sunday, but as often is the case, some viewers are just as excited, if not more so, to see what new creative ads are unveiled. This year’s ads were a hit, with some of the most popular representing the automobile industry. While the NFL has made some strides to include and engage its female audience, the majority of the ads shown during the game were geared to men.

    Darth Vader, commercials, Advertisements, Brigestone, Volkswagen: The Force, NFL, Super Bowl XLV

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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