Her Voice Blog

    The Beauty of Minimalist Design: Three Reasons Why it Works

    1. Stand Out

    Good design uses color and composition to guide the viewer from point A to point B. Point A is the idea and point B would be the call to action. Large areas of white with a single image or clever copy will set an ad apart from others faster than any other design trick.

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    1. Get to the Point

    Companies tend to want to include every detail in an ad. Too many details create a visual haystack that viewers have to pick through to find the needle. The Nissan ad below is a prime example of that. It is a well-designed ad, but there are simply too many elements to look at. While the CTA (call-to-action) is bold, it’s not the quick takeaway it could be if there were fewer pieces of information.

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    1. Be remembered

    If the viewer walks away with only one piece of information, what is that ONE piece of information? The Audi ad below is super direct. It would be considered a brand awareness ad. It mentions the company name and is intended to become top-of-mind when the viewer thinks about buying a car.

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    The hardest part of minimalist design is convincing the client that it’s a good idea. The job of an ad is to entice a viewer to engage with a brand. Brochures and websites are the ideal place for a brand to tell the whole story. 

    For a little history on minimalist design, visit: https://designshack.net/articles/layouts/minimalist-design-is-taking-over-heres-why/

    Tags:
    Branding, MarketingPR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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