Recently, I sat down with Knoxville News Sentinel reporter Carly Harrington to chat about marketing to women and some of the exciting new developments here at FletcherPR. Click here to read the full article. This is definitely an interesting time in the marketing world, with the onset of social media allowing for constant contact via platforms like Twitter, direct interactions with customers and the demand for engagement rather than just one-way communication.
Reaching a female audience requires a clear understanding of how women communicate, as well as how they aspire to be heard. Aside from being the official blog of FletcherPR, Her Voice is a place where those voices can be heard…a place where women are celebrated. We are thrilled to be on this journey and look forward to the challenges that lie ahead.