Her Voice Blog

    Marketing to Women: Stats about Female Business Owners

    Women Entrepreneurs

    Women own 10.6 million businesses in the United States.
    They employ 19.1 million workers--that's one in every seven employees.
    Their businesses account for $2.5 trillion in sales.

    Source: Center for Women's Business Research, December 2004
    Economic Impact

    Business Products and Services Expenditures:
    Information Technology .............................................................................................$38 billion
    Telecommunications..................................................................................................$25 billion
    Human Resource Services ......................................................................................$23 billion
    Shipping/Mailing..........................................................................................................$17 billion

    Source: Center for Women's Business Research, December 2004
    Employee Investment

    Salaries and Benefits Expenditures:
    Salaries ........................................................................................................................$492 billion
    Health Insurance.........................................................................................................$38 billion
    Retirement/Savings Plans ........................................................................................$14 billion
    Life Insurance ..............................................................................................................$1 billion
    Disability Insurance ....................................................................................................$1 billion
    Total ...............................................................................................................................$546 billion

    Source: Center for Women's Business Research, December 2004
    Women-Owned Business Industry Breakout
    Women-Owned Business Industry Breakout
    Source: Center for Women's Business Research, 2004

    The 10 largest metropolitan areas for women-owned firms based on an average number of firms, employment and sales for 2004 are:

    1. Los Angeles-Long Beach, CA
    2. Chicago, IL
    3. New York, NY
    4. Houston, TX
    5. Phoenix-Mesa, AZ
    6. Washington, DC-MD-VA-WV
    7. Dallas, TX
    8. Detroit, MI
    9. Philadelphia, PA-NJ
    10. Atlanta, GA, and Seattle-Bellevue-Everett, WA (tied)

    Source: Center for Women's Business Research, 2004
    Top Sources of Capital for Women-Owned Firms
    Top Sources of Capital for Women-Owned Firms
    Source: Center for Women's Business Research,
    "A Compendium of National Statistics on Women-Owned Businesses in the U.S.,"
    September 2001
    Cost of Startup

    19% of all women-owned businesses used $10,000 or more to start their businesses.
    8% of women-owned businesses used $50,000 or more to start their businesses.

    Source: Center for Women's Business Research,
    "A Compendium of National Statistics on Women-Owned Businesses in the U.S.,"
    September 2001

    65% of women entrepreneurs reinvest business earnings to foster future business growth.

    Source: Center for Women's Business Research,
    "A Compendium of National Statistics on Women-Owned Businesses in the U.S.,"
    September 2001

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

    Subscribe to Email Updates

    250x250 C - Blue Circle Outline@1x-FAC.png
    placeholder_200x200