Her Voice Blog

    REI Campaign is Pure Genius


    What started as a call to go outside instead of to the malls on Black Friday has morphed into a rallying cry for people who are tired of having their Thanksgiving holidays defined by shopping. REI wants to create a new holiday tradition of heading outdoors instead of to the stores. This year, 600 organizations got more than 6 million people outside, according to the company. #OptOutside has officially grown beyond REI.

    "We have never measured the link between sales and #OptOutside. #OptOutside has always been about leading with our values for our employees and members, not sales or traffic,” said 

    Bethany Hawley, REI manager of communications & public affairs. "As for what’s next, we look forward to continuing to inspire our members and customers to choose to #OptOutside throughout the year and experience the benefits of living an outdoor life.”

    Please see my Knoxville News Sentinel column to read more about REI’s #OptOutside movement.

    Photo credit: Annette Winston

    promotion, holiday marketing, marketing, campaign

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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