There's nothing sexy or glamorous about clogged bathroom drains. In fact, they are quite gross. We've all seen the typical ads where some kind of bubbling, foaming products bursts through the giant hairball-clogged drain so the water can flow again.
In a new ad from Liquid-Plumr, clogged drains just got a whole lot hotter. The product, Liquid-Plumr Double Impact Snake + Gel System, might not be the star of the commercial but viewers won't soon forget this. We'll just let you give it a watch.
Brands that sell products aimed at men have been employing the "hot chick" strategy for years and everyone has simply accepted this as the norm. Now that more and more products typically purchased by women are being branded in the same way, it is attracting attention.
As a public relations firm specialized in marketing to women, we notice things like this. Do ads of this type offend you or make you not want to buy the product? Or do they stick in your mind until your drain gets clogged again and remind you to buy Liquid-Plumr? We'd love to hear your thoughts!
FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.