Her Voice Blog

    Private Sale Site Embodies Marketing to Women


    We recently learned of a luxury skincare and cosmetic brands flash sale site, The Skinny, and we can’t stop talking about it! This shopping site is members only, although it is free to join, and offers exclusive deals for top-shelf skincare, beauty products and cosmetics from around the world. Every 72 hours a new sales event is launched at 11:00 a.m. and there are anywhere from five to 15 brands during each event.

    The Skinny knows how to market to women by using educational videos, personalized recommendations for members’ skin types and areas of concern, and providing access to all of their upcoming events. Women want to know how to achieve that perfect glow or how to tackle acne-prone skin. This website understands those needs and helps cater to each woman individually- talk about personalized service!

    So why wait? Go ahead and check them out at www.shoptheskinny.com and experience a shopping event catered toward you. You can also find them on Twitter (@ShopTheSkinny) or Facebook to ask any beauty or skincare questions.

    FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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