Her Voice Blog

    Get the Most Out of Your Instagram Posts

    Thursday, Jul 6, 2017 Teresa Ackerman

    Since Instagram’s launch in 2010, the photo sharing site’s popularity has taken flight and shows no signs of slowing down. With more than 700 million users, Instagram has become a powerhouse for social media influencing, branded sponsorships and brand recognition. It is no secret this platform has incredible marketing potential for almost any brand, but how can your brand utilize Instagram to elevate your brand recognition and get the most engagements from your specific audiences? Here are some tips to consider when building your brand’s account.

    Branding, MarketingPR

    Loyalty: The Early Brand Gets the Worm

    Thursday, Jun 29, 2017 Kaily Groover

    Teens age 12-17 have an overwhelming influence on their parents’ purchasing decisions, according to a study by YouGov. These include household product decisions: 75 percent of parents’ apparel choices, 78 percent of home entertainment content and 63 percent of cleaning supplies purchases are influenced by the teenager. Even more influential, 95 percent of teens influence which fast food restaurant to eat at, 93 percent make recreational entertainment choices and 90 percent choose which apparel stores for the family to shop in.

    Branding, MarketingPR

    Three Myths About Millennial Moms

    Thursday, Jun 22, 2017 Kelly Fletcher

    What’s the big deal about Millennial Moms anyway? According to babycenter, there are nine million of them in the U.S., and they yield about $170-200 billion in spending power. Millennial Moms are a big deal.  

    Marketing to Women, MarketingPR

    The Importance of Online Reviews to Your Business

    Wednesday, Jun 14, 2017 Chris Martin

    The ultimate goal for every business is to turn customers into brand evangelists who will sing the praises of the company to anyone willing to hear. But short of that, each business should be looking to convert satisfied customers to be online reviewers.


    CEO Kelly Fletcher Receives Gary McCormick Lifetime Achievement Award

    Friday, Jun 9, 2017 Cheryl Ball

    At this year’s PRSA Volunteer Chapter V Awards, our CEO Kelly Fletcher was presented with the  Gary McCormick Lifetime Achievement Award. This award recognizes individuals who have made significant contributions to the Volunteer Chapter and the public relations profession over the last 20 years. Kelly embodies all that is a lifetime of achievement as an inspiring entrepreneur and leader.

    MarketingPR, Fletcher Features

    The Future of Digital Marketing is Video Marketing

    Thursday, May 25, 2017 Teresa Ackerman

    Consumers are rejecting traditional marketing strategies and are turning to social media when deciding whether a product or service is reliable. In turn, businesses have been forced to evolve quickly and adopt new marketing strategies to be able to reach today’s consumers.  


    Color That Changes Lives

    Thursday, May 18, 2017 Andrea Truan

    As the Creative Director, I’m preaching about the power of color.

    Color is the personification of emotion. When you consider how color relates to branding efforts, it is important to start by asking, “How do I want my customer to feel about my product or service?” This will help guide you to the right colors.


    Improve Your Corporate Social Responsibility

    Friday, May 5, 2017 Cheryl Ball

    Marketing your product or service is competitive these days, regardless of your field or industry. Brands are grappling for what sets them apart. What is their unique selling proposition, or what is their “secret sauce?”  


    How to Plan the Best Event for Your Organization

    Thursday, Apr 27, 2017 Kaily Groover

    Fletcher Marketing PR staff had the pleasure of attending the Women's Fund of East Tennessee's 6th annual luncheon last Thursday afternoon. Set in between serene gardens with a lakefront view, women from all walks of Knoxville gathered to celebrate the organization and raise donations for low-income women and girls in need. In reflection of the Women's Luncheon, here are some ways to plan the perfect event:

    MarketingPR, Fletcher Features

    Crisis Communication Lessons From the United Airlines Fiasco

    Tuesday, Apr 18, 2017 Chris Martin

    Unless you’re completely media-agnostic, it’s been impossible to avoid the images and video of a doctor being “re-accommodated” by airport police on a United Airlines flight in Chicago on April 9. The disturbing video showing a bloodied Dr. David Dao being dragged to the concourse infiltrated Facebook feeds, morning shows and websites everywhere.

    MarketingPR, In the News

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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