Her Voice Blog

    Ring in the New Year With Five Social Media Resolutions

    Tuesday, Jan 3, 2017 Laura Mansfield

    Still wearing your eating pants, sitting in your recliner and watching bowl games?

    Not to worry – you don’t even have to break a sweat with these social media resolutions. You’re already multiscreening, so toggle your laptop, tablet, mobile and remote to shape up your social media profile for 2017. 

    Topics:
    marketing, Social Media, Tips, Goals

    Transparency Has its Benefits

    Friday, Dec 23, 2016 Laura Mansfield

    There’s an inherent conflict of interest between lawyers and public relations practitioners when it comes to corporate communications, particularly media relations. CEOs are caught in the middle, with an angel and a devil perched on each shoulder, whispering conflicting advice. I’ll leave it to you to decide who is the angel and who is the devil.

    Taco Bell Brand Update is Hot and Fresh

    Wednesday, Dec 14, 2016 Andrea Truan

    I don’t know the reason for the Taco Bell change, but I do agree the brand refresh was appropriate. In my mind, they made some good decisions and some not so good decisions.

    Topics:
    brand identity, branding, logo, color, brand refresh

    REI Campaign is Pure Genius

    Monday, Dec 5, 2016 Laura Mansfield

    What started as a call to go outside instead of to the malls on Black Friday has morphed into a rallying cry for people who are tired of having their Thanksgiving holidays defined by shopping. REI wants to create a new holiday tradition of heading outdoors instead of to the stores. This year, 600 organizations got more than 6 million people outside, according to the company. #OptOutside has officially grown beyond REI.

    Topics:
    promotion, holiday marketing, marketing, campaign

    Social Media, Sponsored Content and the Future of News

    Monday, Nov 28, 2016 Chris Martin

    There has been a lot of news recently about, well, news.  

    Plenty of digital ink has been spilled in think pieces about two related topics that deal with how we consume news in the digital space. 

    Topics:
    communication, Social Media, News, Reporting

    The Power of Color

    Friday, Nov 18, 2016 Abbie Jo Schlecter

    Color can be a powerful marketing and branding tool when used correctly, but how do you actually know when to use what color? This infographic, designed by Fletcher’s Creative Director Andrea Truan, reveals the strategy behind choosing the right color to complement your company’s brand identity.

    Topics:
    color, marketing, how to use color, visual communication

    The Fine Art of the Pivot During Election Season

    Monday, Nov 7, 2016 Laura Mansfield

    While skilled politicians can be effectively evasive, it’s not a communications model to emulate.

    Topics:
    Election, Public Speaking, Communications, Pivoting

    Vine's Final Decline

    Friday, Nov 4, 2016 Kaily Groover

    Twitter recently announced its decision to permanently shut down Vine, the iconic six-second video-sharing platform. The release sparked an enormous amount of curiosity among the public but no signs of tears shed. After hearing his creation had been disposed of, Yusupov responded with one simple tweet: "Don't sell your company!" 

    Topics:
    video, twitter, smartphone app, Technology, Vine

    Calming visual chaos with effective graphic design

    Monday, Sep 19, 2016 Andrea Truan

    Consumers are inundated with images on a daily basis, making it difficult to differentiate what’s valuable information and what isn’t. As creative director, it is my job to create images (photo, graphics and/or illustrations) that grab attention and convey a message. Here are some very particular questions that I keep in mind when I design.

    Topics:
    image, art, graphic design, Creativity, visual communication

    3 tips to improve your writing

    Thursday, Jul 28, 2016 Chris Martin

    Messaging, content, PR, branding, marketing: all of these different elements have one thing in common—they require writing. Whether you’re writing copy for an educational pamphlet, a blog post or a commercial script, it is important to use your words effectively.

    Topics:
    messaging, public relations, marketing, writing

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about how to improve your marketing efforts when it comes to: 

    • Marketing to Women
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    • Social Media
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