Her Voice Blog

    How to Make Your Content 300% More Effective While Also Saving Time

    Tuesday, Mar 14, 2023 Kelly Fletcher

    As a marketer, creating new content consistently can be a daunting, time-consuming task. The pressure to produce fresh and unique content for social media, blog posts, thought leadership and other marketing channels often causes those things to end up being put on the back burner. However, one way to ease the pressure is to repurpose content to make the most of what you're producing.

    Topics:
    content, good content

    Why Personal Branding is Important for Every Working Adult

    Friday, Mar 10, 2023 Kelly Fletcher

    Google yourself. No, really. Go on, do it. Chances are, someone will Google you in your life — whether it be a potential date, friend, customer or employer. What information is available about you online? This can help you identify any inaccuracies or outdated information that may be giving off a negative or unrepresentative first impression. If you find that the information available is not "on brand" for you, there are steps you can take to improve your online presence to build your personal brand.

    Topics:
    Branding, personal branding

    MsInterPReted: Understanding Diversity, Equity and Inclusion

    Wednesday, Feb 15, 2023 Fletcher Team
    Tanisha Fitzgerald Baker is the manager of DEI for Knoxville Utilities Board, where she works on creating a diverse and inclusive work environment with equitable opportunities for all. She supports areas that impact the employee and customer experience through the lens of DEI. Tanisha is a native of Knoxville, Tennessee and she's a graduate, valedictorian, and Ms. Austin East from the Austin East High School class of 1988. She continued her education, graduating from both Florida A&M and the University of Tennessee with degrees in Actuarial Science and Education. She spent more than 20 years working for equity, access and education as an educator and leader with Project Grad Knoxville.

    Topics:
    marketing pr, public relations, DEI, Fletcher Marketing PR

    MsInterPReted: GA4 is Coming, Are You Ready?

    Thursday, Feb 2, 2023 Fletcher Team
     

    Topics:
    Google, MarketingPR, public relations, Fletcher Marketing PR

    MsInterPReted: Tennessee Tourism Trends

    Monday, Dec 12, 2022 Fletcher Team
     

    MsInterPReted: PR Predictions for 2023

    Wednesday, Nov 23, 2022 Fletcher Team

     

    Topics:
    Marketing to Women, PR, Trends, Ms. Interpreted, #MsInterPReted, Women in PR, Fletcher Marketing PR, Fletcher PR, Predictions

    How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data

    Thursday, Oct 27, 2022 Kelly Fletcher

    In today's world, data is everything. A data analyst for Centogene once said, "Data is information, and information is power." When it comes to media relations, acquiring and disseminating data is a potent and influential tool. Data has been used to delineate fact from fiction, it changes consumer behavior and transforms public opinion and sentiment. Data is black and white, transparent and trusted across industries and job functions. Thus, it's an asset and integral part of a successful media relations strategy.

    Topics:
    PR, Fletcher Marketing PR, utilizing data

    5 Ways PR Wins at Generating B2B Sales

    Wednesday, Oct 26, 2022 Kelly Fletcher

     

    Topics:
    B2B marketing, public relations, Fletcher PR

    Sharon Fenster: Having the Courage to be an Ally

    Monday, Oct 17, 2022 Allison Lester

    Sharon Fenster is a public relations and diversity, equity and inclusion expert. She has managed the reputations of industry leaders such as Motorola, Microsoft. Samsung, Sharp Electronics, MSNBC, GE, Honeywell and more.

    Topics:
    #MsInterPReted

    Robin Wilhoit: Journalism Ethics and the Changing Industry

    Wednesday, Sep 28, 2022 Allison Lester
    Robin Wilhoit, anchor of Knoxville's NBC affiliate WBIR, shares her insights on journalism, ethics, the changing face of the industry and what it's like being a woman in this ever-changing field.

    Robin is a graduate of the University of North Carolina Chapel Hill. She has been a broadcast journalist for more than 30 years, and has been anchoring the weekday newscasts at WBIR since the 90's.

    Topics:
    #MsInterPReted

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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