Her Voice Blog

    Pinterest's Unique Equality Campaign

    Thursday, Nov 9, 2017 Teresa Ackerman

    In 2015, Pinterest launched a diversity report that pledged its commitment to building a more ethnic and gender diverse company. According to this reportit set the goal of implementing a requirement that at least one person from an underrepresented background and one female candidate is interviewed for every open leadership position. Now, in 2017, Pinterest is continuing to strive for equality in a unique way  

    Customizing the Consumer Experience

    Wednesday, Nov 1, 2017 Andrea Truan

    There is an article on Trend Hunter about the new emoji-inspired packaging at a Baristo café in Spain. It lets the customer customize their coffee experience by choosing a cup to match their mood. This type of marketing taps into a fundamental part of our psyche – our desire to create individually curated lifestyles, hence the popularity of social media. The emoji cups bring a “social media” feel to life.

    What to Know About SEO

    Friday, Oct 27, 2017 Kaily Groover

    SEO is a buzzword in the marketing world, and for good reason: SEO is a critical necessity to ensure your website gets in front of potential clients and customers.

    An Infographic - Building Trust with Millennial Moms

    Tuesday, Oct 17, 2017 Fletcher Team

    Building trust with millennial mom begins with understanding who she is, where she is and what she wants. Check out our infographic to learn more about the power and complexities of the millennial mom. 

    Marketing to Women, MarketingPR

    Building Trust with Millennial Moms: 5 Takeaways from M2Moms®

    Tuesday, Oct 10, 2017 Kelly Fletcher

    She’s connected, empowered, confident and tech savvy.

    I had the pleasure of serving on an expert panel with four very impressive marketers at M2Moms®, the Marketing to Moms Conference in New York City last week. Moderated by Jen Shap, agency business development lead for Google, each of us pinpointed an element of building trust with millennial moms that is resonating positively in our daily work.

    Marketing to Women, MarketingPR, Fletcher Features

    Moving into the next age of digital advertising

    Thursday, Sep 28, 2017 Chris Martin

    The landscape of digital advertising is going to undergo some serious changes in 2018 as marketers will have to figure out new ways to spend their online ad dollars.

    Marketing to Generation Z

    Wednesday, Sep 20, 2017 Teresa Ackerman

    If Generation Z isn’t on your radar, they really should be! Generation Z, or Gen Z, is the generation that follows Millennials. According to the Center for Generational Kinetics, Gen Z is defined as those that were born from 1996 to now. The population currently consists of more than 23 million people in the United States alone. 

    Brand Design vs. Campaign Design

    Wednesday, Sep 13, 2017 Andrea Truan

    What’s the difference between brand design and campaign design? The quick answer is longevity.

    Why You Need to Utilize Micro-Influencers

    Wednesday, Sep 6, 2017 Teresa Ackerman

    It is no secret that influencer marketing has quickly taken digital marketing by storm. According to a study by Linquia, 86 percent of marketers used influencer marketing tactics in 2016. Influencer marketing gained its popularity through brands enlisting individuals with large social media followings to promote their products or services. Now, the focus has shifted to a group of influencers that are proving to be much more influential than traditional celebrities. They are called micro-influencers.

    The Most Influential Consumers are on a Platform You Didn’t Expect

    Friday, Sep 1, 2017 Kaily Groover

    Nearly one in 10 adults have downloaded a podcast in the last 30 days, according to GfK MRI's Survey of the American Consumer. About one in 10 people (21 million total) may not seem like a significant amount, but the demographics of these listeners are impressive.

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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