Her Voice Blog

    Marketing to Women Through Food

    There is nothing more exciting than a girl’s night out at a fine dining restaurant. The occasion instantly calls for an elegant dress, great music, a fun drink and, of course, delicious food. The Orangery, a Knoxville-based, fine dining restaurant, understands this and knows how to market to women through food.

    When it comes to a great restaurant experience, women like an atmosphere that fits their personality, whether it is fun, sophisticated or exotic. It shapes the overall experience of the restaurant and the night. The first impression also goes a long way—women like a kind, genuine greeting that starts the evening out on the right foot.

    Women want choices when dining out. It is nice to have a night or two when you don’t have to think about cooking and you can rely on the cooking staff to create an impeccable dish. That being said, the wait staff is just as important when eating out because they should be the experts. Women like knowledgeable waiters who can provide details or suggestions and will deliver exactly what they want.

    Surprisingly, the cost isn’t usually a factor. It is more about the overall experience and the memories you walk away with when experiencing a fine dining restaurant. The Orangery is located on 5412 Kingston Pike in Knoxville, Tennessee.

    What do you and your girlfriends look for when experiencing a fine dining restaurant?

    FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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