Her Voice Blog

    Keeping Current when Marketing to Women

    It’s often hard to see the effects of changing styles and trends in fashion from day to day, but over a larger span of time, we can easily identify this evolution. If we said 80’s style, most people would immediately get a clear picture of what we were talking about, whether it be 80’s preppy, 80’s punk or some other variation of the decade’s look. While it can be fun to relive our youth by dressing in styles reminiscent of those times, everyone will probably agree that wearing current styles is the best practice.

    Maybe you’ve flipped through a fashion magazine recently only to discover you’re feeling a little out of the loop of “what’s in style.” All you have to do is spend any amount of time on a college campus to see there is always a brand new trend and somehow everybody has heard about it.

    At FletcherPR, we work very hard to stay current in our knowledge of what’s in style, whether it applies to the world of fashion or the world of marketing. Engaging with your audience cannot be achieved unless you truly understand who they are and what makes them tick. We take great pride in our dedication to helping your organization reach female consumers through the power of media. And we believe this can only be achieved by an ever-renewed understanding of connecting with people. Smart marketing…it’s always in style!

    FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.

    (image credit: Jonty Davies for Marie Claire magazine)

    Tags:
    women, Her Voice, Her Views, FletcherPR, Marketing to Women, know your audience, marketing strategies, Smart Thoughts

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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