Her Voice Blog

    How Axe Body Spray is Marketing to Women

    Axe Body Spray, a men's grooming product known for its often racy and raunchy ad campaigns, has created a product for women. The new fragrance collection for women is called Anarchy, and so far, the brand's ad campaigns are following suit with what one might expect from Axe. But do these types of ads really appeal to women? Maybe using sex and humor has worked for Axe in the past, when trying to reach its male audience. As a firm with expertise in marketing to women, we aren't sure that this approach is the right one to actually reach a female audience. Huffington Post's Ellie Krupnick shares her views about the campaign here. We think she raises some great points.

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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