Her Voice Blog

    Holiday Marketing to Women: If Men Ran Christmas

    We just stumbled across a hilarious (but also thought-provoking) blog on the Huffington Post today and wanted to share. Titled "What if Men ran Christmas?" the blog addresses all sorts of things about the upcoming holiday that would be totally different if men were in charge. Oh wait, you thought they were in charge? Maybe you haven't heard that women make 85% of the purchasing decisions in this country, and more specifically 56% of household gift purchases.

    As a public relations firm specialized in marketing to women, we think it's very interesting how differently the genders approach things like a holiday. For brands wanting to reach different audiences during this time of year, it could be very helpful to take such differences into account.

    Christmas cards? According to men, they take too much time and effort. And most men would rather have steak for a holiday meal than turkey. Take a look at the slideshow and see if you have other ideas about how Christmas would be different if it were run by men. We'd love to hear what you think!

    {Full article here}

    FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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