Her Voice Blog

    Football Advertising Fever

    By Melissa

    Who DIDN’T watch the game last week? International Business Times reported that an average of 114.4 million people viewed NBC’s Sunday broadcast per minute! And although seeing the best two football teams in America confront one another isn't often considered the place for 'softies', the ads featured last week certainly appealed to the 'softer' side of our emotions.

    The Budweiser puppy lost and found, nostalgic Snicker's/Brady Bunch spoofs, Nationwide's PSA about preventable childhood deaths as well as their depiction of women feeling invisible all tugged at our heartstrings. However, it was P & G's #likeagirl that scored a touchdown with me (along with the extra point)! Defining girls with confidence, boldness and desire to achieve is long overdue. Refraining or better yet, rewriting, misguided gender statements is our responsibility to the new generation.

    If you missed some of the commercials, here are my favorites:

    [embed]https://www.youtube.com/watch?v=xAsjRRMMg_Q[/embed]

    [embed]https://www.youtube.com/watch?v=rqbomTIWCZ8[/embed]

    [embed]https://www.youtube.com/watch?v=dKUy-tfrIHY[/embed]

    [embed]https://www.youtube.com/watch?v=MKYhY--mLXg[/embed]

     

    Tags:
    Branding, Marketing to Women, MarketingPR, In the News

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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