It's no secret that there are quite a few die-hard football fans here at FletcherPR (evidenced by a few past posts here & here) and we were not too surprised to see some viewer numbers coming back from the recent Super Bowl. In fact, Super Bowl XLVI was the most-watched telecast in U.S. television history, averaging at about 111.3 million viewers.
From a recent article published by York University's Schulich School of business, "data from Nielsen Media Research, in 2011, identified 45.9 per cent of last year's Super Bowl’s 111 million viewers, or some 50 million people, as women. The same research also shows that females account for more than a third of the 14 million viewers major events like the NBA Finals, World Series, Daytona 500, and Stanley Cup Finals attract."
Maybe these developments have to do with attempts by the NFL and other sports organizations to reach and engage females more effectively. According to a poll from Harris Interactive, 66% of female viewers claim to watch as much or more for the ads, compared to 46% of male viewers.
While the ads we saw weren't necessarily directed at females, they were funny/memorable enough. The bottom line is that there is still much potential for growth with brands reaching women consumers, but many are headed in the right direction.
FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.